---
title: "Bluebird vs Delisio: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bluebird or Delisio? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bluebird-vs-delisio"
publisher: "Brandwave"
---

# Bluebird vs Delisio: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bluebird or Delisio? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bluebird and Delisio
- **Competitive set**: potato chip brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bluebird Share of Search**: 33.5%
- **Delisio Share of Search**: 10.9%

## Which is more popular in search, Bluebird or Delisio?

- In August 2026, Bluebird had more branded searches than Delisio among potato chip brands in New Zealand. Bluebird was estimated to have 3.7K branded searches compared to Delisio’s 1.2K, and held a 33.5% Share of Search versus Delisio’s 10.9%.
- Bluebird was ahead of Delisio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluebird’s estimated Share of Search among potato chip brands in New Zealand moved from 28% to 33.5%, and its estimated monthly branded searches moved from 2.5K to 3.7K.
- Across the 11 months ending August 2026, Delisio’s estimated Share of Search among potato chip brands in New Zealand moved from 13.6% to 10.9%, and its estimated monthly branded searches held steady at 1.2K.

## How did search popularity change for New Zealand potato chip brands in August 2026?

- In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%.

## Month by month

| Month | Bluebird estimated searches | Bluebird Share of Search | Bluebird rank | Delisio estimated searches | Delisio Share of Search | Delisio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.5K | 28% | 1 | 1.2K | 13.6% | 4 |
| Nov 2025 | 1.9K | 27.3% | 1 | 1.1K | 14.7% | 3 |
| Dec 2025 | 2K | 25.8% | 1 | 940 | 12.3% | 4 |
| Jan 2026 | 2K | 26.7% | 1 | 940 | 12.8% | 4 |
| Feb 2026 | 2K | 28% | 1 | 770 | 10.9% | 5 |
| Mar 2026 | 3K | 32.8% | 1 | 990 | 10.8% | 5 |
| Apr 2026 | 2K | 28.1% | 1 | 860 | 12.3% | 5 |
| May 2026 | 2.5K | 31.3% | 1 | 860 | 10.9% | 5 |
| Jun 2026 | 2.5K | 31.7% | 1 | 860 | 11.1% | 5 |
| Jul 2026 | 3K | 26.1% | 2 | 1.3K | 11.2% | 5 |
| Aug 2026 | 3.7K | 33.5% | 1 | 1.2K | 10.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bluebird’s and Delisio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bluebird**: Measured on the search terms “bluebird chips”, “bluebird potato chips” and “bluebird snacks”, summed into one figure.
- **Delisio**: Measured on the search terms “delisio”, “delisio chips” and “delisio potato chips”, summed into one figure.

- [Bluebird profile](/demand/nz/brands/bluebird)
- [Delisio profile](/demand/nz/brands/delisio)
- [All potato chip brands in New Zealand](/demand/nz/categories/nz-potato-chip-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bluebird or Delisio?

In August 2026, Bluebird had more branded searches than Delisio among potato chip brands in New Zealand. Bluebird was estimated to have 3.7K branded searches compared to Delisio’s 1.2K, and held a 33.5% Share of Search versus Delisio’s 10.9%.

## Cite this page

Brandwave. "Bluebird vs Delisio: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bluebird-vs-delisio

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bluebird-vs-delisio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.