---
title: "Blue Kanu vs Devil Burger: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Blue Kanu or Devil Burger? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown eateries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/blue-kanu-vs-devil-burger"
publisher: "Brandwave"
---

# Blue Kanu vs Devil Burger: Which is more popular by branded search in New Zealand?

Which is more popular in search, Blue Kanu or Devil Burger? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown eateries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blue Kanu and Devil Burger
- **Competitive set**: Queenstown eateries
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Blue Kanu Share of Search**: 7.5%
- **Devil Burger Share of Search**: 4.3%

## Which is more popular in search, Blue Kanu or Devil Burger?

- In August 2026, Blue Kanu had more branded searches than Devil Burger among queenstown eateries in New Zealand. Blue Kanu was estimated to have 10.7K branded searches compared to Devil Burger’s 6.2K, and held a 7.5% Share of Search versus Devil Burger’s 4.3%.
- Blue Kanu was ahead of Devil Burger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Kanu’s estimated Share of Search among queenstown eateries in New Zealand moved from 8.7% to 7.5%, and its estimated monthly branded searches moved from 10.8K to 10.7K.
- Across the 11 months ending August 2026, Devil Burger’s estimated Share of Search among queenstown eateries in New Zealand moved from 4% to 4.3%, and its estimated monthly branded searches moved from 5K to 6.2K.

## How did search popularity change for New Zealand queenstown eateries in August 2026?

- In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%.

## Month by month

| Month | Blue Kanu estimated searches | Blue Kanu Share of Search | Blue Kanu rank | Devil Burger estimated searches | Devil Burger Share of Search | Devil Burger rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.8K | 8.7% | 3 | 5K | 4% | 4 |
| Nov 2025 | 13.1K | 8.6% | 3 | 7.3K | 4.8% | 4 |
| Dec 2025 | 15.8K | 7.5% | 3 | 8.8K | 4.2% | 4 |
| Jan 2026 | 16K | 8.8% | 3 | 9K | 4.9% | 4 |
| Feb 2026 | 13.1K | 7.7% | 3 | 7.1K | 4.2% | 4 |
| Mar 2026 | 13.1K | 8.7% | 3 | 5.9K | 3.9% | 4 |
| Apr 2026 | 13.1K | 8.6% | 3 | 6K | 3.9% | 4 |
| May 2026 | 8.9K | 7.3% | 3 | 4.9K | 4% | 4 |
| Jun 2026 | 8.9K | 8% | 3 | 4.2K | 3.8% | 5 |
| Jul 2026 | 10.9K | 7.9% | 3 | 5.2K | 3.7% | 4 |
| Aug 2026 | 10.7K | 7.5% | 3 | 6.2K | 4.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blue Kanu’s and Devil Burger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blue Kanu**: Measured on the search terms “blue kanu”, “blue kanu menu”, “blue kanu nz”, “blue kanu reviews”, “bluekanu” and “the blue kanu”, summed into one figure.
- **Devil Burger**: Measured on the search terms “devil burger”, “devil burger menu”, “devil burger near me”, “devil burger new zealand”, “devil burger nz” and “devilburger”, summed into one figure.

- [Blue Kanu profile](/demand/nz/brands/blue-kanu)
- [Devil Burger profile](/demand/nz/brands/devil-burger)
- [All queenstown eateries in New Zealand](/demand/nz/categories/nz-queenstown-eateries): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blue Kanu or Devil Burger?

In August 2026, Blue Kanu had more branded searches than Devil Burger among queenstown eateries in New Zealand. Blue Kanu was estimated to have 10.7K branded searches compared to Devil Burger’s 6.2K, and held a 7.5% Share of Search versus Devil Burger’s 4.3%.

## Cite this page

Brandwave. "Blue Kanu vs Devil Burger: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blue-kanu-vs-devil-burger

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blue-kanu-vs-devil-burger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
