--- title: "Blue Carrot Catering vs Simply Food: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Blue Carrot Catering or Simply Food? Compare estimated monthly branded-search demand and Share of Search inside the Wellington event caterers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blue-carrot-catering-vs-simply-food" publisher: "Brandwave" --- # Blue Carrot Catering vs Simply Food: Which is more popular by branded search in New Zealand? Which is more popular in search, Blue Carrot Catering or Simply Food? Compare estimated monthly branded-search demand and Share of Search inside the Wellington event caterers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Carrot Catering and Simply Food - **Competitive set**: Wellington event caterers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Blue Carrot Catering Share of Search**: 44.4% - **Simply Food Share of Search**: 14.3% ## Which is more popular in search, Blue Carrot Catering or Simply Food? - In August 2026, Blue Carrot Catering had more branded searches than Simply Food among wellington event caterers in New Zealand. Blue Carrot Catering was estimated to have 560 branded searches compared to Simply Food’s 180, and held a 44.4% Share of Search versus Simply Food’s 14.3%. - Blue Carrot Catering was ahead of Simply Food in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Blue Carrot Catering’s estimated Share of Search among wellington event caterers in New Zealand moved from 51.5% to 44.4%, and its estimated monthly branded searches moved from 680 to 560. - Across the 11 months ending August 2026, Simply Food’s estimated Share of Search among wellington event caterers in New Zealand moved from 16.7% to 14.3%, and its estimated monthly branded searches moved from 220 to 180. ## How did search popularity change for New Zealand wellington event caterers in August 2026? - In August 2026, Blue Carrot Catering overtook Canapé Company to take the highest estimated Share of Search among wellington event caterers in New Zealand, at 44.4%. - In August 2026, Simply Food lost estimated Share of Search among wellington event caterers in New Zealand, from 21.9% to 14.3%. ## Month by month | Month | Blue Carrot Catering estimated searches | Blue Carrot Catering Share of Search | Blue Carrot Catering rank | Simply Food estimated searches | Simply Food Share of Search | Simply Food rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 680 | 51.5% | 1 | 220 | 16.7% | 3 | | Nov 2025 | 700 | 47.9% | 1 | 340 | 23.3% | 3 | | Dec 2025 | 380 | 43.2% | 1 | 220 | 25% | 3 | | Jan 2026 | 460 | 39.7% | 1 | 420 | 36.2% | 2 | | Feb 2026 | 570 | 40.1% | 1 | 420 | 29.6% | 3 | | Mar 2026 | 550 | 41.7% | 1 | 340 | 25.8% | 3 | | Apr 2026 | 460 | 44.7% | 1 | 220 | 21.4% | 3 | | May 2026 | 550 | 46.2% | 1 | 220 | 18.5% | 3 | | Jun 2026 | 550 | 40.4% | 1 | 280 | 20.6% | 3 | | Jul 2026 | 480 | 37.5% | 2 | 280 | 21.9% | 3 | | Aug 2026 | 560 | 44.4% | 1 | 180 | 14.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Carrot Catering’s and Simply Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Carrot Catering**: Measured on the search terms “blue carrot catering”, “blue carrot catering lower hutt”, “blue carrot catering menu”, “blue carrot catering reviews” and “blue carrot catering wellington”, summed into one figure. - **Simply Food**: Measured on the search terms “simply food catering company wellington” and “simply food wellington”, summed into one figure. - [Blue Carrot Catering profile](/demand/nz/brands/blue-carrot-catering) - [Simply Food profile](/demand/nz/brands/simply-food) - [All wellington event caterers in New Zealand](/demand/nz/categories/nz-wellington-event-caterers): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Blue Carrot Catering or Simply Food? In August 2026, Blue Carrot Catering had more branded searches than Simply Food among wellington event caterers in New Zealand. Blue Carrot Catering was estimated to have 560 branded searches compared to Simply Food’s 180, and held a 44.4% Share of Search versus Simply Food’s 14.3%. ## Cite this page Brandwave. "Blue Carrot Catering vs Simply Food: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blue-carrot-catering-vs-simply-food This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blue-carrot-catering-vs-simply-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.