--- title: "Bloomreach vs Nosto: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bloomreach or Nosto? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce personalisation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bloomreach-vs-nosto" publisher: "Brandwave" --- # Bloomreach vs Nosto: Which is more popular by branded search in New Zealand? Which is more popular in search, Bloomreach or Nosto? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce personalisation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bloomreach and Nosto - **Competitive set**: Ecommerce personalisation platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bloomreach Share of Search**: 16.7% - **Nosto Share of Search**: 33.3% ## Which is more popular in search, Bloomreach or Nosto? - In August 2026, Nosto had more branded searches than Bloomreach among ecommerce personalisation platforms in New Zealand. Nosto was estimated to have 60 branded searches compared to Bloomreach’s 30, and held a 33.3% Share of Search versus Bloomreach’s 16.7%. - The lead changed hands 6 times in the 11 months ending August 2026: Bloomreach took it in November 2025, Nosto took it in January 2026, Bloomreach took it in February 2026, Nosto took it in March 2026, Bloomreach took it in July 2026, Nosto took it in August 2026. - Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 12.5% to 16.7%, and its estimated monthly branded searches moved from 20 to 30. - Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 18.8% to 33.3%, and its estimated monthly branded searches moved from 30 to 60. ## How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026? - In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%. - In August 2026, Rebuy overtook Bloomreach to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%. - In August 2026, Bloomreach lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 21.1% to 16.7%. ## Month by month | Month | Bloomreach estimated searches | Bloomreach Share of Search | Bloomreach rank | Nosto estimated searches | Nosto Share of Search | Nosto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 12.5% | 4 | 30 | 18.8% | 3 | | Nov 2025 | 70 | 30.4% | 2 | 30 | 13% | 4 | | Dec 2025 | 30 | 21.4% | 2 | 20 | 14.3% | 4 | | Jan 2026 | 20 | 18.2% | 3 | 30 | 27.3% | 2 | | Feb 2026 | 40 | 20% | 2 | 30 | 15% | 4 | | Mar 2026 | 30 | 13.6% | 4 | 60 | 27.3% | 2 | | Apr 2026 | 20 | 14.3% | 4 | 30 | 21.4% | 3 | | May 2026 | 20 | 10% | 4 | 60 | 30% | 2 | | Jun 2026 | 30 | 15% | 3 | 70 | 35% | 1 | | Jul 2026 | 40 | 21.1% | 2 | 30 | 15.8% | 3 | | Aug 2026 | 30 | 16.7% | 3 | 60 | 33.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bloomreach’s and Nosto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bloomreach**: Measured on the search terms “bloomreach”, “bloomreach cms”, “bloomreach discovery”, “bloomreach engagement”, “bloomreach pricing” and “bloomreach product recommendations”, summed into one figure. - **Nosto**: Measured on the search terms “nosto”, “nosto com”, “nosto company”, “nosto personalisation”, “nosto personalization”, “nosto pricing”, “nosto search”, “nosto solution” and “stackla nosto”, summed into one figure. - [Bloomreach profile](/demand/nz/brands/bloomreach) - [Nosto profile](/demand/nz/brands/nosto) - [All ecommerce personalisation platforms in New Zealand](/demand/nz/categories/nz-ecommerce-personalisation-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bloomreach or Nosto? In August 2026, Nosto had more branded searches than Bloomreach among ecommerce personalisation platforms in New Zealand. Nosto was estimated to have 60 branded searches compared to Bloomreach’s 30, and held a 33.3% Share of Search versus Bloomreach’s 16.7%. ## Cite this page Brandwave. "Bloomreach vs Nosto: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bloomreach-vs-nosto This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bloomreach-vs-nosto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.