--- title: "Blokhaus vs NZ Labour Hire: Which is searched more in New Zealand?" description: "Is Blokhaus or NZ Labour Hire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blokhaus-vs-nz-labour-hire" publisher: "Brandwave" --- # Blokhaus vs NZ Labour Hire: Which is searched more in New Zealand? Is Blokhaus or NZ Labour Hire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blokhaus and NZ Labour Hire - **Competitive set**: Invercargill recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Blokhaus Share of Search**: 2.9% - **NZ Labour Hire Share of Search**: 2.9% ## Is Blokhaus or NZ Labour Hire more popular in search? - In September 2026, Blokhaus and NZ Labour Hire were level in searches among Invercargill recruitment agencies in New Zealand, with an estimated 20 branded searches each, at 2.9% of the total each. - Blokhaus was ahead of NZ Labour Hire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blokhaus’ share of searches among Invercargill recruitment agencies in New Zealand moved from 1.6% to 2.9%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand moved from 4.7% to 2.9%, and its estimated monthly branded searches moved from 30 to 20. ## Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NZ Labour Hire was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Blokhaus did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Recruitment | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | OneStaff | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | NZ Labour Hire | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | First Base Recruitment | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Advanced Personnel Recruitment | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | HR South | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Blokhaus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Invercargill recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Invercargill, New Zealand?": 1. Enterprise Recruitment, 2. OneStaff, 3. NZ Labour Hire, 4. First Base Recruitment, 5. HR South - Asked ChatGPT "What are the best recruitment agencies in Invercargill, New Zealand?": 1. Enterprise Recruitment, 2. OneStaff, 3. NZ Labour Hire, 4. First Base Recruitment - Asked ChatGPT "What's the best recruitment agency in Invercargill, New Zealand for staff quickly?": 1. Enterprise Recruitment, 2. OneStaff, 3. Advanced Personnel Recruitment - Searched Google, AI Overview "recruitment invercargill": named none of the brands we track Not named in any answer: Blokhaus. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026? - NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand has lost ground for 3 months in a row, from 4.9% to 2.9% in September 2026. - In September 2026, Blokhaus rose from 6th to 5th among Invercargill recruitment agencies in New Zealand. ## Month by month | Month | Blokhaus estimated searches | Blokhaus Share of Search | Blokhaus rank | NZ Labour Hire estimated searches | NZ Labour Hire Share of Search | NZ Labour Hire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.6% | 7 | 30 | 4.7% | 6 | | Nov 2025 | 10 | 1.2% | 7 | 30 | 3.7% | 5 | | Dec 2025 | 10 | 2.3% | 7 | 20 | 4.5% | 6 | | Jan 2026 | 10 | 1.5% | 7 | 20 | 3.1% | 6 | | Feb 2026 | 10 | 1.5% | 7 | 30 | 4.5% | 6 | | Mar 2026 | 20 | 2.3% | 7 | 30 | 3.5% | 6 | | Apr 2026 | 20 | 3.6% | 5 | 20 | 3.6% | 7 | | May 2026 | 20 | 2.9% | 7 | 30 | 4.3% | 6 | | Jun 2026 | 20 | 2.4% | 7 | 40 | 4.9% | 4 | | Jul 2026 | 10 | 1.3% | 7 | 30 | 3.9% | 6 | | Aug 2026 | 20 | 3% | 6 | 20 | 3% | 7 | | Sep 2026 | 20 | 2.9% | 5 | 20 | 2.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Blokhaus’ and NZ Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blokhaus**: Measured on the search terms “blokhaus” and “blokhaus recruitment”, summed into one figure. - **NZ Labour Hire**: Measured on the search term “nz labour hire”. - [Blokhaus profile](/demand/nz/brands/blokhaus) - [NZ Labour Hire profile](/demand/nz/brands/nz-labour-hire) - [All Invercargill recruitment agencies in New Zealand](/demand/nz/locations/invercargill/recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blokhaus or NZ Labour Hire more popular in search? In September 2026, Blokhaus and NZ Labour Hire were level in searches among Invercargill recruitment agencies in New Zealand, with an estimated 20 branded searches each, at 2.9% of the total each. ## Cite this page Brandwave. "Blokhaus vs NZ Labour Hire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/blokhaus-vs-nz-labour-hire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blokhaus-vs-nz-labour-hire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.