---
title: "BLK vs Steeden: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BLK or Steeden? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/blk-vs-steeden"
publisher: "Brandwave"
---

# BLK vs Steeden: Which is more popular by branded search in New Zealand?

Which is more popular in search, BLK or Steeden? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BLK and Steeden
- **Competitive set**: Rugby gear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BLK Share of Search**: 0.14%
- **Steeden Share of Search**: 1.9%

## Which is more popular in search, BLK or Steeden?

- In August 2026, Steeden had more branded searches than BLK among rugby gear brands in New Zealand. Steeden was estimated to have 1.1K branded searches compared to BLK’s 80, and held a 1.9% Share of Search versus BLK’s 0.14%.
- Steeden was ahead of BLK in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BLK’s estimated Share of Search among rugby gear brands in New Zealand moved from 0.24% to 0.14%, and its estimated monthly branded searches held steady at 80.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 890 to 1.1K.

## How did search popularity change for New Zealand rugby gear brands in August 2026?

- In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

## Month by month

| Month | BLK estimated searches | BLK Share of Search | BLK rank | Steeden estimated searches | Steeden Share of Search | Steeden rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 0.24% | 4 | 890 | 2.6% | 2 |
| Nov 2025 | 130 | 0.97% | 4 | 880 | 6.6% | 2 |
| Dec 2025 | 100 | 0.95% | 4 | 670 | 6.3% | 2 |
| Jan 2026 | 110 | 1.2% | 4 | 280 | 3.2% | 3 |
| Feb 2026 | 110 | 1% | 4 | 590 | 5.3% | 3 |
| Mar 2026 | 160 | 1.1% | 4 | 770 | 5.5% | 3 |
| Apr 2026 | 140 | 0.76% | 4 | 820 | 4.4% | 3 |
| May 2026 | 80 | 0.3% | 4 | 940 | 3.5% | 3 |
| Jun 2026 | 90 | 0.31% | 4 | 1K | 3.6% | 3 |
| Jul 2026 | 120 | 0.4% | 4 | 940 | 3.1% | 3 |
| Aug 2026 | 80 | 0.14% | 4 | 1.1K | 1.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BLK’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BLK**: Measured on the search terms “blk rugby”, “blk rugby boots”, “blk rugby jersey” and “blk sport”, summed into one figure.
- **Steeden**: Measured on the search terms “rugby ball steeden”, “steeden”, “steeden ball”, “steeden nrl ball”, “steeden rugby” and “steeden rugby league balls”, summed into one figure.

- [BLK profile](/demand/nz/brands/blk)
- [Steeden profile](/demand/nz/brands/steeden)
- [All rugby gear brands in New Zealand](/demand/nz/categories/nz-rugby-gear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BLK or Steeden?

In August 2026, Steeden had more branded searches than BLK among rugby gear brands in New Zealand. Steeden was estimated to have 1.1K branded searches compared to BLK’s 80, and held a 1.9% Share of Search versus BLK’s 0.14%.

## Cite this page

Brandwave. "BLK vs Steeden: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blk-vs-steeden

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blk-vs-steeden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.