---
title: "BLK vs Kooga: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BLK or Kooga? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/blk-vs-kooga"
publisher: "Brandwave"
---

# BLK vs Kooga: Which is more popular by branded search in New Zealand?

Which is more popular in search, BLK or Kooga? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BLK and Kooga
- **Competitive set**: Rugby gear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BLK Share of Search**: 0.14%
- **Kooga Share of Search**: 0.05%

## Which is more popular in search, BLK or Kooga?

- In August 2026, BLK had more branded searches than Kooga among rugby gear brands in New Zealand. BLK was estimated to have 80 branded searches compared to Kooga’s 30, and held a 0.14% Share of Search versus Kooga’s 0.05%.
- BLK was ahead of Kooga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BLK’s estimated Share of Search among rugby gear brands in New Zealand moved from 0.24% to 0.14%, and its estimated monthly branded searches held steady at 80.
- Across the 11 months ending August 2026, Kooga’s estimated Share of Search among rugby gear brands in New Zealand moved from 0.09% to 0.05%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand rugby gear brands in August 2026?

Neither BLK nor Kooga moved beyond provider rounding among rugby gear brands in Aug 2026.

## Month by month

| Month | BLK estimated searches | BLK Share of Search | BLK rank | Kooga estimated searches | Kooga Share of Search | Kooga rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 0.24% | 4 | 30 | 0.09% | 5 |
| Nov 2025 | 130 | 0.97% | 4 | 20 | 0.15% | 5 |
| Dec 2025 | 100 | 0.95% | 4 | 30 | 0.28% | 5 |
| Jan 2026 | 110 | 1.2% | 4 | 20 | 0.23% | 5 |
| Feb 2026 | 110 | 1% | 4 | 20 | 0.18% | 5 |
| Mar 2026 | 160 | 1.1% | 4 | 30 | 0.21% | 5 |
| Apr 2026 | 140 | 0.76% | 4 | 30 | 0.16% | 5 |
| May 2026 | 80 | 0.3% | 4 | 30 | 0.11% | 5 |
| Jun 2026 | 90 | 0.31% | 4 | 20 | 0.07% | 5 |
| Jul 2026 | 120 | 0.4% | 4 | 10 | 0.03% | 5 |
| Aug 2026 | 80 | 0.14% | 4 | 30 | 0.05% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BLK’s and Kooga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BLK**: Measured on the search terms “blk rugby”, “blk rugby boots”, “blk rugby jersey” and “blk sport”, summed into one figure.
- **Kooga**: Measured on the search terms “kooga rugby”, “kooga rugby ball” and “kooga rugby boots”, summed into one figure.

- [BLK profile](/demand/nz/brands/blk)
- [Kooga profile](/demand/nz/brands/kooga)
- [All rugby gear brands in New Zealand](/demand/nz/categories/nz-rugby-gear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BLK or Kooga?

In August 2026, BLK had more branded searches than Kooga among rugby gear brands in New Zealand. BLK was estimated to have 80 branded searches compared to Kooga’s 30, and held a 0.14% Share of Search versus Kooga’s 0.05%.

## Cite this page

Brandwave. "BLK vs Kooga: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blk-vs-kooga

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blk-vs-kooga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.