--- title: "Blistex vs Burt's Bees: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Blistex or Burt's Bees? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blistex-vs-burts-bees" publisher: "Brandwave" --- # Blistex vs Burt's Bees: Which is more popular by branded search in New Zealand? Which is more popular in search, Blistex or Burt's Bees? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blistex and Burt's Bees - **Competitive set**: Lip care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Blistex Share of Search**: 18.2% - **Burt's Bees Share of Search**: 43.5% ## Which is more popular in search, Blistex or Burt's Bees? - In August 2026, Burt's Bees had more branded searches than Blistex among lip care brands in New Zealand. Burt's Bees was estimated to have 5.4K branded searches compared to Blistex’s 2.3K, and held a 43.5% Share of Search versus Blistex’s 18.2%. - Burt's Bees was ahead of Blistex in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand moved from 15.4% to 18.2%, and its estimated monthly branded searches moved from 1.4K to 2.3K. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand moved from 45.7% to 43.5%, and its estimated monthly branded searches moved from 4.2K to 5.4K. ## How did search popularity change for New Zealand lip care brands in August 2026? - In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%. - In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%. ## Month by month | Month | Blistex estimated searches | Blistex Share of Search | Blistex rank | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 15.4% | 3 | 4.2K | 45.7% | 1 | | Nov 2025 | 1.4K | 12.4% | 4 | 6K | 52.9% | 1 | | Dec 2025 | 1.5K | 12.6% | 4 | 5.9K | 49.7% | 1 | | Jan 2026 | 1.4K | 17.7% | 3 | 3.2K | 40.9% | 1 | | Feb 2026 | 1.3K | 18.3% | 3 | 2.6K | 38.1% | 1 | | Mar 2026 | 1.4K | 17.2% | 3 | 3.4K | 41.7% | 1 | | Apr 2026 | 1.4K | 16.4% | 3 | 3.7K | 44.4% | 1 | | May 2026 | 1.6K | 14.6% | 3 | 5.3K | 48.4% | 1 | | Jun 2026 | 1.7K | 14.9% | 3 | 5.5K | 47.8% | 1 | | Jul 2026 | 2.2K | 17% | 3 | 6K | 47.1% | 1 | | Aug 2026 | 2.3K | 18.2% | 3 | 5.4K | 43.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Blistex’s and Burt's Bees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blistex**: Measured on the search terms “blistex”, “blistex balm”, “blistex chapstick”, “blistex lip care”, “blistex lip conditioner”, “blistex lip conditioning balm”, “blistex lip medicated ointment”, “blistex lip relief cream”, “blistex medicated balm”, “blistex medicated relief”, “blistex near me” and “blistex nz”, summed into one figure. - **Burt's Bees**: Measured on the search terms “burt's bees”, “burt's bees lip balm”, “burts bees”, “burts bees beeswax lip balm”, “burts bees chapstick”, “burts bees cuticle cream”, “burts bees hand cream”, “burts bees inc”, “burts bees lemon butter cuticle cream”, “burts bees lip balm”, “burts bees lip care”, “burts bees lip shimmer”, “burts bees near me”, “burts bees nz”, “burts bees online”, “burts bees pomegranate”, “burts bees red dahlia”, “burts bees tinted lip balm”, “burts bees tinted lip balm red dahlia”, “burts bees tinted lip balm swatch”, “burtsbees”, “burtsbees chapstick”, “burtsbees com”, “burtsbees lip balm”, “burtsbees lip care” and “burtsbees nz”, summed into one figure. - [Blistex profile](/demand/nz/brands/blistex) - [Burt's Bees profile](/demand/nz/brands/burts-bees) - [All lip care brands in New Zealand](/demand/nz/categories/nz-lip-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Blistex or Burt's Bees? In August 2026, Burt's Bees had more branded searches than Blistex among lip care brands in New Zealand. Burt's Bees was estimated to have 5.4K branded searches compared to Blistex’s 2.3K, and held a 43.5% Share of Search versus Blistex’s 18.2%. ## Cite this page Brandwave. "Blistex vs Burt's Bees: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blistex-vs-burts-bees This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blistex-vs-burts-bees. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.