--- title: "BLIS vs Seed: Which is searched more in New Zealand?" description: "Is BLIS or Seed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blis-vs-seed" publisher: "Brandwave" --- # BLIS vs Seed: Which is searched more in New Zealand? Is BLIS or Seed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BLIS and Seed - **Competitive set**: Probiotic brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BLIS Share of Search**: 5.2% - **Seed Share of Search**: 0.08% ## Is BLIS or Seed more popular in search? - In September 2026, BLIS had more branded searches than Seed among probiotic brands in New Zealand. BLIS had about 630 branded searches, while Seed had 10. BLIS made up 5.2% of all probiotic brand searches we track, and Seed accounted for 0.08%. - BLIS was ahead of Seed in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BLIS’s share of searches among probiotic brands in New Zealand moved from 5.3% to 5.2%, and its estimated monthly branded searches moved from 600 to 630. - Across the 12 months ending September 2026, Seed’s share of searches among probiotic brands in New Zealand moved from 0.09% to 0.08%, and its estimated monthly branded searches held steady at 10. ## Top probiotic brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither BLIS nor Seed showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go Healthy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Inner Health | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Clinicians | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | BioGaia | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yakult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackmores | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BLIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Life-Space | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Radiance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about probiotic brands - Asked ChatGPT "Which probiotic brand should I buy in New Zealand?": 1. Inner Health, 2. Go Healthy, 3. Clinicians - Asked ChatGPT "What are the best probiotic brands in New Zealand?": 1. Go Healthy, 2. Inner Health, 3. BioGaia - Asked ChatGPT "What's the best probiotic brand in New Zealand for gut health?": 1. Go Healthy, 2. Clinicians - Searched Google, AI Overview "probiotic nz": 1. Inner Health, 2. Go Healthy - Searched Google, AI Overview "gut health supplement": named none of the brands we track Not named in any answer: Yakult, Blackmores, BLIS, Life-Space, Radiance and Seed. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand probiotic brands in September 2026? - In September 2026, BioGaia overtook BLIS to rank 6th among probiotic brands in New Zealand, with 8.9% of the searches. - In September 2026, BLIS lost share of searches among probiotic brands in New Zealand, from 6.7% to 5.2%. ## Month by month | Month | BLIS estimated searches | BLIS Share of Search | BLIS rank | Seed estimated searches | Seed Share of Search | Seed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 5.3% | 6 | 10 | 0.09% | 10 | | Nov 2025 | 480 | 4.5% | 7 | 10 | 0.09% | 10 | | Dec 2025 | 390 | 4.4% | 7 | 0 | 0% | 10 | | Jan 2026 | 390 | 3.8% | 7 | 10 | 0.1% | 10 | | Feb 2026 | 340 | 3.5% | 7 | 10 | 0.1% | 10 | | Mar 2026 | 450 | 3.9% | 7 | 10 | 0.09% | 10 | | Apr 2026 | 380 | 3.4% | 7 | 0 | 0% | 10 | | May 2026 | 540 | 4.6% | 7 | 10 | 0.08% | 10 | | Jun 2026 | 510 | 4.4% | 7 | 10 | 0.09% | 10 | | Jul 2026 | 650 | 5.5% | 7 | 10 | 0.08% | 10 | | Aug 2026 | 850 | 6.7% | 6 | 10 | 0.08% | 10 | | Sep 2026 | 630 | 5.2% | 7 | 10 | 0.08% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using BLIS’s and Seed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BLIS**: Measured on the search terms “blis probiotic lozenges”, “blis probiotics”, “blis throat” and “blis throat guard”, summed into one figure. - **Seed**: Measured on the search term “seed gut health”. - [BLIS profile](/demand/nz/brands/blis) - [Seed profile](/demand/nz/brands/seed) - [All probiotic brands in New Zealand](/demand/nz/categories/nz-probiotic-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BLIS or Seed more popular in search? In September 2026, BLIS had more branded searches than Seed among probiotic brands in New Zealand. BLIS had about 630 branded searches, while Seed had 10. BLIS made up 5.2% of all probiotic brand searches we track, and Seed accounted for 0.08%. ## Cite this page Brandwave. "BLIS vs Seed: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/blis-vs-seed This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blis-vs-seed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.