---
title: "BLIS vs Life-Space: Which is searched more in New Zealand?"
description: "Is BLIS or Life-Space more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/blis-vs-life-space"
publisher: "Brandwave"
---

# BLIS vs Life-Space: Which is searched more in New Zealand?

Is BLIS or Life-Space more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BLIS and Life-Space
- **Competitive set**: Probiotic brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **BLIS Share of Search**: 5.2%
- **Life-Space Share of Search**: 3%

## Is BLIS or Life-Space more popular in search?

- In September 2026, BLIS had more branded searches than Life-Space among probiotic brands in New Zealand. BLIS had about 630 branded searches, while Life-Space had 370. BLIS made up 5.2% of all probiotic brand searches we track, and Life-Space accounted for 3%.
- BLIS was ahead of Life-Space in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BLIS’s share of searches among probiotic brands in New Zealand moved from 5.3% to 5.2%, and its estimated monthly branded searches moved from 600 to 630.
- Across the 12 months ending September 2026, Life-Space’s share of searches among probiotic brands in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches moved from 350 to 370.

## Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither BLIS nor Life-Space showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Go Healthy | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Inner Health | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Clinicians | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| BioGaia | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Yakult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Blackmores | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BLIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Life-Space | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Radiance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about probiotic brands

- Asked ChatGPT "Which probiotic brand should I buy in New Zealand?": 1. Inner Health, 2. Go Healthy, 3. Clinicians
- Asked ChatGPT "What are the best probiotic brands in New Zealand?": 1. Go Healthy, 2. Inner Health, 3. BioGaia
- Asked ChatGPT "What's the best probiotic brand in New Zealand for gut health?": 1. Go Healthy, 2. Clinicians
- Searched Google, AI Overview "probiotic nz": 1. Inner Health, 2. Go Healthy
- Searched Google, AI Overview "gut health supplement": named none of the brands we track

Not named in any answer: Yakult, Blackmores, BLIS, Life-Space, Radiance and Seed.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand probiotic brands in September 2026?

- In September 2026, BioGaia overtook BLIS to rank 6th among probiotic brands in New Zealand, with 8.9% of the searches.
- In September 2026, BLIS lost share of searches among probiotic brands in New Zealand, from 6.7% to 5.2%.

## Month by month

| Month | BLIS estimated searches | BLIS Share of Search | BLIS rank | Life-Space estimated searches | Life-Space Share of Search | Life-Space rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 600 | 5.3% | 6 | 350 | 3.1% | 8 |
| Nov 2025 | 480 | 4.5% | 7 | 260 | 2.4% | 8 |
| Dec 2025 | 390 | 4.4% | 7 | 240 | 2.7% | 8 |
| Jan 2026 | 390 | 3.8% | 7 | 280 | 2.7% | 8 |
| Feb 2026 | 340 | 3.5% | 7 | 260 | 2.7% | 8 |
| Mar 2026 | 450 | 3.9% | 7 | 320 | 2.8% | 8 |
| Apr 2026 | 380 | 3.4% | 7 | 370 | 3.3% | 8 |
| May 2026 | 540 | 4.6% | 7 | 370 | 3.1% | 8 |
| Jun 2026 | 510 | 4.4% | 7 | 350 | 3% | 8 |
| Jul 2026 | 650 | 5.5% | 7 | 350 | 3% | 8 |
| Aug 2026 | 850 | 6.7% | 6 | 370 | 2.9% | 8 |
| Sep 2026 | 630 | 5.2% | 7 | 370 | 3% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using BLIS’s and Life-Space’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BLIS**: Measured on the search terms “blis probiotic lozenges”, “blis probiotics”, “blis throat” and “blis throat guard”, summed into one figure.
- **Life-Space**: Measured on the search terms “life space”, “life space probiotic”, “lifespace” and “lifespace probiotic”, summed into one figure.

- [BLIS profile](/demand/nz/brands/blis)
- [Life-Space profile](/demand/nz/brands/life-space)
- [All probiotic brands in New Zealand](/demand/nz/categories/nz-probiotic-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is BLIS or Life-Space more popular in search?

In September 2026, BLIS had more branded searches than Life-Space among probiotic brands in New Zealand. BLIS had about 630 branded searches, while Life-Space had 370. BLIS made up 5.2% of all probiotic brand searches we track, and Life-Space accounted for 3%.

## Cite this page

Brandwave. "BLIS vs Life-Space: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/blis-vs-life-space

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blis-vs-life-space. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
