--- title: "Blendtec vs Breville: Which is searched more in New Zealand?" description: "Is Blendtec or Breville more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blendtec-vs-breville" publisher: "Brandwave" --- # Blendtec vs Breville: Which is searched more in New Zealand? Is Blendtec or Breville more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blendtec and Breville - **Competitive set**: Blender brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Blendtec Share of Search**: 0.3% - **Breville Share of Search**: 38% ## Is Blendtec or Breville more popular in search? - In September 2026, Breville had more branded searches than Blendtec among blender brands in New Zealand. Breville had about 12,600 branded searches, while Blendtec had 100. Breville made up 38% of all blender brand searches we track, and Blendtec accounted for 0.3%. - Breville was ahead of Blendtec in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in New Zealand moved from 0.44% to 0.3%, and its estimated monthly branded searches moved from 140 to 100. - Across the 12 months ending September 2026, Breville’s share of searches among blender brands in New Zealand moved from 34.9% to 38%, and its estimated monthly branded searches moved from 11.1K to 12.6K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blendtec did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriBullet | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ninja | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "Which blender brand should I buy in New Zealand?": 1. Breville, 2. Vitamix, 3. NutriBullet, 4. Ninja - Asked ChatGPT "What are the best blender brands in New Zealand?": 1. Vitamix, 2. Breville, 3. NutriBullet, 4. Ninja, 5. KitchenAid - Asked ChatGPT "What's the best blender brand in New Zealand for smoothies and soups?": 1. Vitamix, 2. Breville, 3. NutriBullet - Searched Google, AI Overview "blender for smoothies": 1. NutriBullet, 2. Ninja - Searched Google, AI Overview "high power blender": 1. Vitamix, 2. NutriBullet Not named in any answer: Blendtec. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand blender brands in September 2026? - In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%. - Estimated monthly branded searches for Blendtec in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026. ## Month by month | Month | Blendtec estimated searches | Blendtec Share of Search | Blendtec rank | Breville estimated searches | Breville Share of Search | Breville rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 0.44% | 6 | 11.1K | 34.9% | 2 | | Nov 2025 | 140 | 0.33% | 6 | 13.7K | 32.4% | 2 | | Dec 2025 | 120 | 0.28% | 6 | 13.6K | 32.1% | 2 | | Jan 2026 | 130 | 0.39% | 6 | 11.3K | 34% | 2 | | Feb 2026 | 80 | 0.3% | 6 | 8.7K | 32.9% | 2 | | Mar 2026 | 120 | 0.46% | 6 | 10K | 38.2% | 1 | | Apr 2026 | 120 | 0.39% | 6 | 12.3K | 40.3% | 1 | | May 2026 | 120 | 0.39% | 6 | 12.6K | 40.6% | 1 | | Jun 2026 | 140 | 0.49% | 6 | 11.8K | 41.5% | 1 | | Jul 2026 | 90 | 0.28% | 6 | 13.3K | 41.8% | 1 | | Aug 2026 | 140 | 0.44% | 6 | 13.1K | 41.4% | 1 | | Sep 2026 | 100 | 0.3% | 6 | 12.6K | 38% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Blendtec’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blendtec**: Measured on the search terms “blendtec” and “blendtec blender”, summed into one figure. - **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville juicer” and “breville oracle”, summed into one figure. - [Blendtec profile](/demand/nz/brands/blendtec) - [Breville profile](/demand/nz/brands/breville) - [All blender brands in New Zealand](/demand/nz/categories/nz-blender-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blendtec or Breville more popular in search? In September 2026, Breville had more branded searches than Blendtec among blender brands in New Zealand. Breville had about 12,600 branded searches, while Blendtec had 100. Breville made up 38% of all blender brand searches we track, and Blendtec accounted for 0.3%. ## Cite this page Brandwave. "Blendtec vs Breville: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/blendtec-vs-breville This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blendtec-vs-breville. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.