--- title: "BlendJet vs Ninja: Which is searched more in New Zealand?" description: "Is BlendJet or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blendjet-vs-ninja-kitchen" publisher: "Brandwave" --- # BlendJet vs Ninja: Which is searched more in New Zealand? Is BlendJet or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BlendJet and Ninja - **Competitive set**: Portable blender brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BlendJet Share of Search**: 8% - **Ninja Share of Search**: 92% ## Is BlendJet or Ninja more popular in search? - In September 2026, Ninja had more branded searches than BlendJet among portable blender brands in New Zealand. Ninja had about 1,270 branded searches, while BlendJet had 110. Ninja made up 92% of all portable blender brand searches we track, and BlendJet accounted for 8%. - Ninja was ahead of BlendJet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BlendJet’s share of searches among portable blender brands in New Zealand moved from 15.5% to 8%, and its estimated monthly branded searches moved from 170 to 110. - Across the 12 months ending September 2026, Ninja’s share of searches among portable blender brands in New Zealand moved from 84.5% to 92%, and its estimated monthly branded searches moved from 930 to 1.3K. ## Top portable blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. BlendJet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Ninja | 3 of 3 | 2 of 2 | 5 of 5 | | BlendJet | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about portable blender brands - Asked ChatGPT "Which portable blender brand should I buy in New Zealand?": 1. Ninja - Asked ChatGPT "What are the best portable blender brands in New Zealand?": 1. Ninja - Asked ChatGPT "What's the best portable blender brand in New Zealand for smoothies on the go?": 1. Ninja, 2. BlendJet - Searched Google, AI Overview "best portable blender": 1. Ninja, 2. BlendJet - Searched Google, AI Overview "portable smoothie blender": 1. Ninja Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand portable blender brands in September 2026? - In September 2026, Ninja gained share of searches among portable blender brands in New Zealand, from 91.2% to 92%. - In September 2026, BlendJet lost share of searches among portable blender brands in New Zealand, from 8.8% to 8%. ## Month by month | Month | BlendJet estimated searches | BlendJet Share of Search | BlendJet rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 15.5% | 2 | 930 | 84.5% | 1 | | Nov 2025 | 210 | 12.4% | 2 | 1.5K | 87.6% | 1 | | Dec 2025 | 260 | 15% | 2 | 1.5K | 85% | 1 | | Jan 2026 | 170 | 11.8% | 2 | 1.3K | 88.2% | 1 | | Feb 2026 | 110 | 10.6% | 2 | 930 | 89.4% | 1 | | Mar 2026 | 110 | 12.1% | 2 | 800 | 87.9% | 1 | | Apr 2026 | 110 | 8.8% | 2 | 1.1K | 91.2% | 1 | | May 2026 | 90 | 7.3% | 2 | 1.1K | 92.7% | 1 | | Jun 2026 | 90 | 7.3% | 2 | 1.1K | 92.7% | 1 | | Jul 2026 | 90 | 6.7% | 2 | 1.3K | 93.3% | 1 | | Aug 2026 | 110 | 8.8% | 2 | 1.1K | 91.2% | 1 | | Sep 2026 | 110 | 8% | 2 | 1.3K | 92% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BlendJet’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BlendJet**: Measured on the search term “blendjet”. - **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure. - [BlendJet profile](/demand/nz/brands/blendjet) - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [All portable blender brands in New Zealand](/demand/nz/categories/nz-portable-blender-brands): The set both shares are measured inside, 2 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BlendJet or Ninja more popular in search? In September 2026, Ninja had more branded searches than BlendJet among portable blender brands in New Zealand. Ninja had about 1,270 branded searches, while BlendJet had 110. Ninja made up 92% of all portable blender brand searches we track, and BlendJet accounted for 8%. ## Cite this page Brandwave. "BlendJet vs Ninja: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/blendjet-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blendjet-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.