--- title: "Blanket Insurance vs ICIB BROKERWEB: Which is more popular in New Zealand?" description: "Is Blanket Insurance or ICIB BROKERWEB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blanket-insurance-vs-icib-brokerweb" publisher: "Brandwave" --- # Blanket Insurance vs ICIB BROKERWEB: Which is more popular in New Zealand? Is Blanket Insurance or ICIB BROKERWEB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blanket Insurance and ICIB BROKERWEB - **Competitive set**: Auckland insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Blanket Insurance Share of Search**: 9.8% - **ICIB BROKERWEB Share of Search**: 7.3% ## Is Blanket Insurance or ICIB BROKERWEB more popular in search? - In October 2026, Blanket Insurance had more branded searches than ICIB BROKERWEB among Auckland insurance brokers in New Zealand. Blanket Insurance had about 320 branded searches, while ICIB BROKERWEB had 240. Blanket Insurance made up 9.8% of all Auckland insurance broker searches we track, and ICIB BROKERWEB accounted for 7.3%. - The lead changed hands 6 times in the 12 months ending October 2026: ICIB BROKERWEB took it in March 2026, Blanket Insurance took it in April 2026, ICIB BROKERWEB took it in July 2026, Blanket Insurance took it in August 2026, ICIB BROKERWEB took it in September 2026, Blanket Insurance took it in October 2026. - Across the 12 months ending October 2026, Blanket Insurance’s share of searches among Auckland insurance brokers in New Zealand moved from 10.4% to 9.8%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Auckland insurance brokers in New Zealand moved from 9.1% to 7.3%, and its estimated monthly branded searches moved from 280 to 240. ## Top Auckland insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Blanket Insurance was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ICIB BROKERWEB did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marble Insurance | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Rothbury | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Blanket Insurance | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Elan Insurance Brokers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | PIC Insurance Brokers | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Gallagher Insurance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Primesure Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frank Risk Management | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Auckland, New Zealand?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers, 5. PIC Insurance Brokers - Asked ChatGPT "What are the best insurance brokers in Auckland, New Zealand?": 1. Rothbury, 2. Marble Insurance, 3. Blanket Insurance, 4. PIC Insurance Brokers, 5. Elan Insurance Brokers - Asked ChatGPT "What's the best insurance broker in Auckland, New Zealand for insurance cover?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers - Searched Google, AI Overview "business insurance auckland": named none of the brands we track Not named in any answer: Gallagher Insurance, ICIB BROKERWEB, PSC Insurance Brokers, Primesure Insurance Brokers and Frank Risk Management. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland insurance brokers in October 2026? - In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches. - In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches. - In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%. ## How has branded search for Blanket Insurance and ICIB BROKERWEB changed in New Zealand over the last 12 months? | Month | Blanket Insurance estimated searches | Blanket Insurance Share of Search | Blanket Insurance rank | ICIB BROKERWEB estimated searches | ICIB BROKERWEB Share of Search | ICIB BROKERWEB rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 320 | 10.4% | 4 | 280 | 9.1% | 5 | | Dec 2025 | 210 | 9.3% | 4 | 200 | 8.8% | 5 | | Jan 2026 | 320 | 12.2% | 3 | 240 | 9.1% | 5 | | Feb 2026 | 390 | 12.3% | 4 | 280 | 8.8% | 5 | | Mar 2026 | 390 | 11% | 5 | 410 | 11.6% | 4 | | Apr 2026 | 390 | 12.4% | 4 | 270 | 8.6% | 6 | | May 2026 | 390 | 11.8% | 4 | 340 | 10.3% | 5 | | Jun 2026 | 390 | 12.3% | 3 | 310 | 9.7% | 6 | | Jul 2026 | 260 | 8.2% | 6 | 330 | 10.3% | 4 | | Aug 2026 | 320 | 10.4% | 4 | 240 | 7.8% | 6 | | Sep 2026 | 260 | 8.8% | 5 | 280 | 9.5% | 4 | | Oct 2026 | 320 | 9.8% | 4 | 240 | 7.3% | 6 | ## How are Blanket Insurance’s and ICIB BROKERWEB’s branded searches counted? Brandwave collects information about searches that people make online using Blanket Insurance’s and ICIB BROKERWEB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blanket Insurance**: Measured on the search term “blanket insurance”. - **ICIB BROKERWEB**: Measured on the search terms “icib”, “icib brokerweb” and “icib insurance”, summed into one figure. - [Blanket Insurance profile](/demand/nz/brands/blanket-insurance) - [ICIB BROKERWEB profile](/demand/nz/brands/icib-brokerweb) - [All Auckland insurance brokers in New Zealand](/demand/nz/locations/auckland/insurance-brokers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blanket Insurance or ICIB BROKERWEB more popular in search? In October 2026, Blanket Insurance had more branded searches than ICIB BROKERWEB among Auckland insurance brokers in New Zealand. Blanket Insurance had about 320 branded searches, while ICIB BROKERWEB had 240. Blanket Insurance made up 9.8% of all Auckland insurance broker searches we track, and ICIB BROKERWEB accounted for 7.3%. ## Cite this page Brandwave. "Blanket Insurance vs ICIB BROKERWEB: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/blanket-insurance-vs-icib-brokerweb This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blanket-insurance-vs-icib-brokerweb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.