--- title: "Blanket Bay vs Cape Kidnappers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Blanket Bay or Cape Kidnappers? Compare estimated monthly branded-search demand and Share of Search inside the Luxury lodges set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blanket-bay-vs-cape-kidnappers" publisher: "Brandwave" --- # Blanket Bay vs Cape Kidnappers: Which is more popular by branded search in New Zealand? Which is more popular in search, Blanket Bay or Cape Kidnappers? Compare estimated monthly branded-search demand and Share of Search inside the Luxury lodges set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blanket Bay and Cape Kidnappers - **Competitive set**: Luxury lodges - **Market**: New Zealand - **Month measured**: Aug 2026 - **Blanket Bay Share of Search**: 15.5% - **Cape Kidnappers Share of Search**: 27.8% ## Which is more popular in search, Blanket Bay or Cape Kidnappers? - In August 2026, Cape Kidnappers had more branded searches than Blanket Bay among luxury lodges in New Zealand. Cape Kidnappers was estimated to have 3.5K branded searches compared to Blanket Bay’s 1.9K, and held a 27.8% Share of Search versus Blanket Bay’s 15.5%. - Cape Kidnappers was ahead of Blanket Bay in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand moved from 10.8% to 15.5%, and its estimated monthly branded searches held steady at 1.9K. - Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand moved from 24% to 27.8%, and its estimated monthly branded searches moved from 4.3K to 3.5K. ## How did search popularity change for New Zealand luxury lodges in August 2026? - In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%. - In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%. ## Month by month | Month | Blanket Bay estimated searches | Blanket Bay Share of Search | Blanket Bay rank | Cape Kidnappers estimated searches | Cape Kidnappers Share of Search | Cape Kidnappers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 10.8% | 4 | 4.3K | 24% | 3 | | Nov 2025 | 2.5K | 13.5% | 4 | 5.1K | 28.3% | 1 | | Dec 2025 | 2.9K | 14.9% | 4 | 5.2K | 26.6% | 2 | | Jan 2026 | 3K | 13.5% | 4 | 6.4K | 28.6% | 2 | | Feb 2026 | 2.5K | 13.8% | 4 | 5.1K | 28.7% | 1 | | Mar 2026 | 2.5K | 14.5% | 4 | 5.1K | 29.8% | 1 | | Apr 2026 | 1.9K | 13.8% | 4 | 4.2K | 29.8% | 1 | | May 2026 | 1.9K | 15.3% | 4 | 3.5K | 27.3% | 2 | | Jun 2026 | 1.9K | 16.8% | 4 | 2.9K | 25.7% | 2 | | Jul 2026 | 2.4K | 17.7% | 4 | 4.1K | 29.7% | 1 | | Aug 2026 | 1.9K | 15.5% | 4 | 3.5K | 27.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Blanket Bay’s and Cape Kidnappers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blanket Bay**: Measured on the search terms “blanket bay”, “blanket bay luxury lodge”, “blanket bay near me”, “blanket bay new zealand”, “blanketbay” and “blanketbay com”, summed into one figure. - **Cape Kidnappers**: Measured on the search terms “cape kidnappers accommodation”, “cape kidnappers golf”, “cape kidnappers golf club”, “cape kidnappers golf green fees”, “cape kidnappers green fees”, “cape kidnappers lodge”, “cape kidnappers luxury lodge” and “the farm at cape kidnappers”, summed into one figure. - [Blanket Bay profile](/demand/nz/brands/blanket-bay) - [Cape Kidnappers profile](/demand/nz/brands/cape-kidnappers) - [All luxury lodges in New Zealand](/demand/nz/categories/nz-luxury-lodges): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Blanket Bay or Cape Kidnappers? In August 2026, Cape Kidnappers had more branded searches than Blanket Bay among luxury lodges in New Zealand. Cape Kidnappers was estimated to have 3.5K branded searches compared to Blanket Bay’s 1.9K, and held a 27.8% Share of Search versus Blanket Bay’s 15.5%. ## Cite this page Brandwave. "Blanket Bay vs Cape Kidnappers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blanket-bay-vs-cape-kidnappers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blanket-bay-vs-cape-kidnappers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.