--- title: "Blackmores vs Swisse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Blackmores or Swisse? Compare estimated monthly branded-search demand and Share of Search inside the Supplement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blackmores-vs-swisse" publisher: "Brandwave" --- # Blackmores vs Swisse: Which is more popular by branded search in New Zealand? Which is more popular in search, Blackmores or Swisse? Compare estimated monthly branded-search demand and Share of Search inside the Supplement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackmores and Swisse - **Competitive set**: Supplement brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Blackmores Share of Search**: 15.6% - **Swisse Share of Search**: 10.2% ## Which is more popular in search, Blackmores or Swisse? - In August 2026, Blackmores had more branded searches than Swisse among supplement brands in New Zealand. Blackmores was estimated to have 3.3K branded searches compared to Swisse’s 2.2K, and held a 15.6% Share of Search versus Swisse’s 10.2%. - Blackmores was ahead of Swisse in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand moved from 14.8% to 15.6%, and its estimated monthly branded searches moved from 2.8K to 3.3K. - Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand moved from 12.4% to 10.2%, and its estimated monthly branded searches moved from 2.3K to 2.2K. ## How did search popularity change for New Zealand supplement brands in August 2026? - In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%. ## Month by month | Month | Blackmores estimated searches | Blackmores Share of Search | Blackmores rank | Swisse estimated searches | Swisse Share of Search | Swisse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 14.8% | 3 | 2.3K | 12.4% | 4 | | Nov 2025 | 2.8K | 15.6% | 3 | 2K | 11.5% | 5 | | Dec 2025 | 2.5K | 17% | 3 | 1.6K | 11.3% | 4 | | Jan 2026 | 2.8K | 16% | 3 | 2K | 11.5% | 4 | | Feb 2026 | 2.7K | 16.8% | 3 | 1.8K | 11.4% | 4 | | Mar 2026 | 3.2K | 16.1% | 3 | 2.2K | 11.3% | 4 | | Apr 2026 | 3K | 16% | 3 | 2.2K | 11.9% | 4 | | May 2026 | 3.2K | 16.1% | 3 | 2.2K | 11.1% | 4 | | Jun 2026 | 3K | 15.5% | 3 | 1.9K | 10% | 5 | | Jul 2026 | 3.1K | 16.3% | 3 | 2K | 10.4% | 5 | | Aug 2026 | 3.3K | 15.6% | 3 | 2.2K | 10.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Blackmores’ and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackmores**: Measured on the search terms “blackmores”, “blackmores b12”, “blackmores bio zinc”, “blackmores conceive”, “blackmores conceive well”, “blackmores conceive well gold”, “blackmores conceive well mens”, “blackmores executive”, “blackmores fish oil”, “blackmores hair skin nails”, “blackmores insolar”, “blackmores lutein defence”, “blackmores lutein vision advanced”, “blackmores macu vision”, “blackmores magnesium”, “blackmores mens multivitamin”, “blackmores multivitamin”, “blackmores near me”, “blackmores new zealand”, “blackmores nz”, “blackmores omega triple”, “blackmores online”, “blackmores pregnancy”, “blackmores pregnancy & breastfeeding gold”, “blackmores pregnancy folic acid”, “blackmores pregnancy gold”, “blackmores probiotics”, “blackmores supplements”, “blackmores vitamins”, “blackmores womens multivitamin” and “blackmoresnz co nz”, summed into one figure. - **Swisse**: Measured on the search terms “swisse”, “swisse bright skin”, “swisse calcium vitamin d”, “swisse collagen”, “swisse fish oil”, “swisse hair skin nails”, “swisse liver detox”, “swisse magnesium”, “swisse magnesium sleep”, “swisse mens multivitamin”, “swisse multivitamin”, “swisse near me”, “swisse nz”, “swisse probiotic”, “swisse q10”, “swisse sleep”, “swisse supplements”, “swisse vitamin”, “swisse vitamin c”, “swisse vitamin d” and “swisse womens multivitamin”, summed into one figure. - [Blackmores profile](/demand/nz/brands/blackmores) - [Swisse profile](/demand/nz/brands/swisse) - [All supplement brands in New Zealand](/demand/nz/categories/nz-supplement-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Blackmores or Swisse? In August 2026, Blackmores had more branded searches than Swisse among supplement brands in New Zealand. Blackmores was estimated to have 3.3K branded searches compared to Swisse’s 2.2K, and held a 15.6% Share of Search versus Swisse’s 10.2%. ## Cite this page Brandwave. "Blackmores vs Swisse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blackmores-vs-swisse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blackmores-vs-swisse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.