---
title: "Blackmores vs Seed: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Blackmores or Seed? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/blackmores-vs-seed"
publisher: "Brandwave"
---

# Blackmores vs Seed: Which is more popular by branded search in New Zealand?

Which is more popular in search, Blackmores or Seed? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blackmores and Seed
- **Competitive set**: Probiotic brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Blackmores Share of Search**: 38.2%
- **Seed Share of Search**: 1.5%

## Which is more popular in search, Blackmores or Seed?

- In August 2026, Blackmores had more branded searches than Seed among probiotic brands in New Zealand. Blackmores was estimated to have 3.3K branded searches compared to Seed’s 130, and held a 38.2% Share of Search versus Seed’s 1.5%.
- Blackmores was ahead of Seed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand moved from 36.5% to 38.2%, and its estimated monthly branded searches moved from 2.8K to 3.3K.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand moved from 0.26% to 1.5%, and its estimated monthly branded searches moved from 20 to 130.

## How did search popularity change for New Zealand probiotic brands in August 2026?

- In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.
- Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.

## Month by month

| Month | Blackmores estimated searches | Blackmores Share of Search | Blackmores rank | Seed estimated searches | Seed Share of Search | Seed rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.8K | 36.5% | 2 | 20 | 0.26% | 5 |
| Nov 2025 | 2.8K | 38.6% | 2 | 20 | 0.28% | 5 |
| Dec 2025 | 2.5K | 39.7% | 1 | 10 | 0.16% | 5 |
| Jan 2026 | 2.8K | 38.2% | 2 | 20 | 0.28% | 5 |
| Feb 2026 | 2.7K | 39.3% | 2 | 30 | 0.44% | 5 |
| Mar 2026 | 3.2K | 40.5% | 1 | 40 | 0.51% | 5 |
| Apr 2026 | 3K | 38.9% | 2 | 100 | 1.3% | 5 |
| May 2026 | 3.2K | 40.3% | 1 | 130 | 1.6% | 5 |
| Jun 2026 | 3K | 37.5% | 2 | 110 | 1.4% | 5 |
| Jul 2026 | 3.1K | 36.5% | 2 | 130 | 1.5% | 5 |
| Aug 2026 | 3.3K | 38.2% | 2 | 130 | 1.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blackmores’ and Seed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blackmores**: Measured on the search terms “blackmores”, “blackmores b12”, “blackmores bio zinc”, “blackmores conceive”, “blackmores conceive well”, “blackmores conceive well gold”, “blackmores conceive well mens”, “blackmores executive”, “blackmores fish oil”, “blackmores hair skin nails”, “blackmores insolar”, “blackmores lutein defence”, “blackmores lutein vision advanced”, “blackmores macu vision”, “blackmores magnesium”, “blackmores mens multivitamin”, “blackmores multivitamin”, “blackmores near me”, “blackmores new zealand”, “blackmores nz”, “blackmores omega triple”, “blackmores online”, “blackmores pregnancy”, “blackmores pregnancy & breastfeeding gold”, “blackmores pregnancy folic acid”, “blackmores pregnancy gold”, “blackmores probiotics”, “blackmores supplements”, “blackmores vitamins”, “blackmores womens multivitamin” and “blackmoresnz co nz”, summed into one figure.
- **Seed**: Measured on the search terms “seed daily synbiotic probiotic”, “seed ds 01” and “seed gut health”, summed into one figure.

- [Blackmores profile](/demand/nz/brands/blackmores)
- [Seed profile](/demand/nz/brands/seed)
- [All probiotic brands in New Zealand](/demand/nz/categories/nz-probiotic-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blackmores or Seed?

In August 2026, Blackmores had more branded searches than Seed among probiotic brands in New Zealand. Blackmores was estimated to have 3.3K branded searches compared to Seed’s 130, and held a 38.2% Share of Search versus Seed’s 1.5%.

## Cite this page

Brandwave. "Blackmores vs Seed: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blackmores-vs-seed

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blackmores-vs-seed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.