---
title: "Blackboard vs Canvas LMS: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Blackboard or Canvas LMS? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/blackboard-vs-canvas-lms"
publisher: "Brandwave"
---

# Blackboard vs Canvas LMS: Which is more popular by branded search in New Zealand?

Which is more popular in search, Blackboard or Canvas LMS? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Blackboard and Canvas LMS
- **Competitive set**: Learning management systems
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Blackboard Share of Search**: 0.06%
- **Canvas LMS Share of Search**: 1.2%

## Which is more popular in search, Blackboard or Canvas LMS?

- In August 2026, Canvas LMS had more branded searches than Blackboard among learning management systems in New Zealand. Canvas LMS was estimated to have 630 branded searches compared to Blackboard’s 30, and held a 1.2% Share of Search versus Blackboard’s 0.06%.
- Canvas LMS was ahead of Blackboard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackboard’s estimated Share of Search among learning management systems in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Canvas LMS’s estimated Share of Search among learning management systems in New Zealand moved from 0.52% to 1.2%, and its estimated monthly branded searches moved from 240 to 630.

## How did search popularity change for New Zealand learning management systems in August 2026?

- Estimated monthly branded searches for Canvas LMS in New Zealand rose 162.5% over 11 measured months, from 240 to 630 in August 2026.

## Month by month

| Month | Blackboard estimated searches | Blackboard Share of Search | Blackboard rank | Canvas LMS estimated searches | Canvas LMS Share of Search | Canvas LMS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.06% | 6 | 240 | 0.52% | 3 |
| Nov 2025 | 30 | 0.09% | 6 | 170 | 0.53% | 4 |
| Dec 2025 | 30 | 0.31% | 6 | 90 | 0.92% | 4 |
| Jan 2026 | 20 | 0.17% | 6 | 200 | 1.7% | 3 |
| Feb 2026 | 30 | 0.08% | 6 | 310 | 0.81% | 3 |
| Mar 2026 | 80 | 0.1% | 6 | 500 | 0.62% | 3 |
| Apr 2026 | 20 | 0.04% | 6 | 360 | 0.8% | 3 |
| May 2026 | 60 | 0.11% | 6 | 880 | 1.6% | 3 |
| Jun 2026 | 30 | 0.06% | 6 | 430 | 0.79% | 3 |
| Jul 2026 | 20 | 0.04% | 6 | 550 | 1.2% | 3 |
| Aug 2026 | 30 | 0.06% | 6 | 630 | 1.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Blackboard’s and Canvas LMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Blackboard**: Measured on the search terms “blackboard elearning”, “blackboard learn” and “blackboard lms”, summed into one figure.
- **Canvas LMS**: Measured on the search terms “canvas instructure”, “canvas lms learning management system”, “canvaslms” and “instructure com”, summed into one figure.

- [Blackboard profile](/demand/nz/brands/blackboard)
- [Canvas LMS profile](/demand/nz/brands/canvas-lms)
- [All learning management systems in New Zealand](/demand/nz/categories/nz-learning-management-systems): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Blackboard or Canvas LMS?

In August 2026, Canvas LMS had more branded searches than Blackboard among learning management systems in New Zealand. Canvas LMS was estimated to have 630 branded searches compared to Blackboard’s 30, and held a 1.2% Share of Search versus Blackboard’s 0.06%.

## Cite this page

Brandwave. "Blackboard vs Canvas LMS: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blackboard-vs-canvas-lms

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blackboard-vs-canvas-lms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.