--- title: "Black Wolf vs Sea to Summit: Which is searched more in New Zealand?" description: "Is Black Wolf or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-wolf-vs-sea-to-summit" publisher: "Brandwave" --- # Black Wolf vs Sea to Summit: Which is searched more in New Zealand? Is Black Wolf or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Wolf and Sea to Summit - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black Wolf Share of Search**: 0.39% - **Sea to Summit Share of Search**: 0.6% ## Is Black Wolf or Sea to Summit more popular in search? - In September 2026, Sea to Summit had more branded searches than Black Wolf among camping gear brands in New Zealand. Sea to Summit had about 720 branded searches, while Black Wolf had 470. Sea to Summit made up 0.6% of all camping gear brand searches we track, and Black Wolf accounted for 0.39%. - Sea to Summit was ahead of Black Wolf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Wolf’s share of searches among camping gear brands in New Zealand moved from 0.34% to 0.39%, and its estimated monthly branded searches held steady at 470. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping gear brands in New Zealand moved from 0.64% to 0.6%, and its estimated monthly branded searches moved from 880 to 720. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black Wolf did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kiwi Camping | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OZtrail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zempire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Coleman, 4. Zempire, 5. Sea to Summit - Asked ChatGPT "What are the best camping gear brands in New Zealand?": 1. Macpac, 2. Kiwi Camping, 3. Kathmandu, 4. Sea to Summit, 5. Zempire - Asked ChatGPT "What's the best camping gear brand in New Zealand for a family campsite?": 1. Kiwi Camping, 2. Macpac, 3. Kathmandu, 4. Coleman - Searched Google, AI Overview "camping equipment nz": 1. Kathmandu, 2. OZtrail, 3. Macpac - Searched Google, AI Overview "outdoor gear nz": 1. Kathmandu, 2. Kiwi Camping Not named in any answer: Black Wolf and Companion. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping gear brands in September 2026? - Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Black Wolf estimated searches | Black Wolf Share of Search | Black Wolf rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 470 | 0.34% | 8 | 880 | 0.64% | 7 | | Nov 2025 | 520 | 0.28% | 8 | 1K | 0.54% | 7 | | Dec 2025 | 460 | 0.21% | 8 | 1K | 0.46% | 7 | | Jan 2026 | 530 | 0.28% | 8 | 1K | 0.52% | 7 | | Feb 2026 | 330 | 0.24% | 8 | 1K | 0.73% | 7 | | Mar 2026 | 380 | 0.25% | 8 | 1K | 0.65% | 7 | | Apr 2026 | 430 | 0.25% | 8 | 880 | 0.52% | 6 | | May 2026 | 420 | 0.28% | 8 | 880 | 0.58% | 5 | | Jun 2026 | 350 | 0.2% | 8 | 720 | 0.4% | 6 | | Jul 2026 | 360 | 0.22% | 8 | 720 | 0.43% | 6 | | Aug 2026 | 460 | 0.33% | 8 | 720 | 0.52% | 7 | | Sep 2026 | 470 | 0.39% | 8 | 720 | 0.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Wolf’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Wolf**: Measured on the search terms “black wolf”, “black wolf camping”, “black wolf gazebo” and “black wolf tent”, summed into one figure. - **Sea to Summit**: Measured on the search term “sea to summit”. - [Black Wolf profile](/demand/nz/brands/black-wolf) - [Sea to Summit profile](/demand/nz/brands/sea-to-summit) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Wolf or Sea to Summit more popular in search? In September 2026, Sea to Summit had more branded searches than Black Wolf among camping gear brands in New Zealand. Sea to Summit had about 720 branded searches, while Black Wolf had 470. Sea to Summit made up 0.6% of all camping gear brand searches we track, and Black Wolf accounted for 0.39%. ## Cite this page Brandwave. "Black Wolf vs Sea to Summit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-wolf-vs-sea-to-summit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-wolf-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.