--- title: "Black Wolf vs Macpac: Which is searched more in New Zealand?" description: "Is Black Wolf or Macpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-wolf-vs-macpac" publisher: "Brandwave" --- # Black Wolf vs Macpac: Which is searched more in New Zealand? Is Black Wolf or Macpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Wolf and Macpac - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black Wolf Share of Search**: 0.39% - **Macpac Share of Search**: 41.9% ## Is Black Wolf or Macpac more popular in search? - In September 2026, Macpac had more branded searches than Black Wolf among camping gear brands in New Zealand. Macpac had about 50,400 branded searches, while Black Wolf had 470. Macpac made up 41.9% of all camping gear brand searches we track, and Black Wolf accounted for 0.39%. - Macpac was ahead of Black Wolf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Wolf’s share of searches among camping gear brands in New Zealand moved from 0.34% to 0.39%, and its estimated monthly branded searches held steady at 470. - Across the 12 months ending September 2026, Macpac’s share of searches among camping gear brands in New Zealand moved from 43.3% to 41.9%, and its estimated monthly branded searches moved from 59.8K to 50.4K. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Black Wolf did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kiwi Camping | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OZtrail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zempire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Coleman, 4. Zempire, 5. Sea to Summit - Asked ChatGPT "What are the best camping gear brands in New Zealand?": 1. Macpac, 2. Kiwi Camping, 3. Kathmandu, 4. Sea to Summit, 5. Zempire - Asked ChatGPT "What's the best camping gear brand in New Zealand for a family campsite?": 1. Kiwi Camping, 2. Macpac, 3. Kathmandu, 4. Coleman - Searched Google, AI Overview "camping equipment nz": 1. Kathmandu, 2. OZtrail, 3. Macpac - Searched Google, AI Overview "outdoor gear nz": 1. Kathmandu, 2. Kiwi Camping Not named in any answer: Black Wolf and Companion. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping gear brands in September 2026? - In September 2026, Macpac lost share of searches among camping gear brands in New Zealand, from 43.2% to 41.9%. ## Month by month | Month | Black Wolf estimated searches | Black Wolf Share of Search | Black Wolf rank | Macpac estimated searches | Macpac Share of Search | Macpac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 470 | 0.34% | 8 | 59.8K | 43.3% | 1 | | Nov 2025 | 520 | 0.28% | 8 | 72.8K | 39.4% | 2 | | Dec 2025 | 460 | 0.21% | 8 | 90.6K | 41.3% | 1 | | Jan 2026 | 530 | 0.28% | 8 | 74.9K | 39.1% | 1 | | Feb 2026 | 330 | 0.24% | 8 | 61.5K | 44.7% | 1 | | Mar 2026 | 380 | 0.25% | 8 | 72.7K | 47% | 1 | | Apr 2026 | 430 | 0.25% | 8 | 74.3K | 44% | 2 | | May 2026 | 420 | 0.28% | 8 | 73.8K | 48.3% | 1 | | Jun 2026 | 350 | 0.2% | 8 | 86.1K | 48.1% | 2 | | Jul 2026 | 360 | 0.22% | 8 | 71.9K | 43.1% | 2 | | Aug 2026 | 460 | 0.33% | 8 | 60.1K | 43.2% | 2 | | Sep 2026 | 470 | 0.39% | 8 | 50.4K | 41.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Wolf’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Wolf**: Measured on the search terms “black wolf”, “black wolf camping”, “black wolf gazebo” and “black wolf tent”, summed into one figure. - **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac outlet”, “macpac queen st”, “macpac queensgate”, “macpac sale”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure. - [Black Wolf profile](/demand/nz/brands/black-wolf) - [Macpac profile](/demand/nz/brands/macpac) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Wolf or Macpac more popular in search? In September 2026, Macpac had more branded searches than Black Wolf among camping gear brands in New Zealand. Macpac had about 50,400 branded searches, while Black Wolf had 470. Macpac made up 41.9% of all camping gear brand searches we track, and Black Wolf accounted for 0.39%. ## Cite this page Brandwave. "Black Wolf vs Macpac: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-wolf-vs-macpac This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-wolf-vs-macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.