--- title: "Black Rabbit Pizza vs The Whaler: Which is searched more in New Zealand?" description: "Is Black Rabbit Pizza or The Whaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kaikōura restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-rabbit-pizza-vs-the-whaler" publisher: "Brandwave" --- # Black Rabbit Pizza vs The Whaler: Which is searched more in New Zealand? Is Black Rabbit Pizza or The Whaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kaikōura restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Rabbit Pizza and The Whaler - **Competitive set**: Kaikōura restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black Rabbit Pizza Share of Search**: 20% - **The Whaler Share of Search**: 7.5% ## Is Black Rabbit Pizza or The Whaler more popular in search? - In September 2026, Black Rabbit Pizza had more branded searches than The Whaler among Kaikōura restaurants in New Zealand. Black Rabbit Pizza had about 1,600 branded searches, while The Whaler had 600. Black Rabbit Pizza made up 20% of all Kaikōura restaurant searches we track, and The Whaler accounted for 7.5%. - Black Rabbit Pizza was ahead of The Whaler in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Rabbit Pizza’s share of searches among Kaikōura restaurants in New Zealand moved from 26.8% to 20%, and its estimated monthly branded searches moved from 2.9K to 1.6K. - Across the 12 months ending September 2026, The Whaler’s share of searches among Kaikōura restaurants in New Zealand moved from 6.2% to 7.5%, and its estimated monthly branded searches moved from 670 to 600. ## Top Kaikōura restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Black Rabbit Pizza was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Whaler did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zephyr Restaurant | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | The Pier Hotel | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Kaikōura Seafood BBQ | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Black Rabbit Pizza | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | The Whaler | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hiku | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Kaikōura restaurants - Asked ChatGPT "Which restaurant should I go to in Kaikōura, New Zealand?": 1. Zephyr Restaurant, 2. Kaikōura Seafood BBQ, 3. The Pier Hotel, 4. Black Rabbit Pizza - Asked ChatGPT "What are the best restaurants in Kaikōura, New Zealand?": 1. Zephyr Restaurant, 2. The Pier Hotel, 3. Kaikōura Seafood BBQ, 4. Black Rabbit Pizza - Asked ChatGPT "What's the best restaurant in Kaikōura, New Zealand for a seafood meal?": 1. The Pier Hotel, 2. Kaikōura Seafood BBQ, 3. Zephyr Restaurant - Searched Google, AI Overview "kaikoura restaurants": 1. Zephyr Restaurant Not named in any answer: The Whaler and Hiku. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Kaikōura restaurants in September 2026? - In September 2026, Black Rabbit Pizza gained share of searches among Kaikōura restaurants in New Zealand, from 18.6% to 20%. - In September 2026, The Whaler lost share of searches among Kaikōura restaurants in New Zealand, from 8.7% to 7.5%. ## Month by month | Month | Black Rabbit Pizza estimated searches | Black Rabbit Pizza Share of Search | Black Rabbit Pizza rank | The Whaler estimated searches | The Whaler Share of Search | The Whaler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 26.8% | 2 | 670 | 6.2% | 3 | | Nov 2025 | 3.6K | 26.6% | 2 | 730 | 5.4% | 3 | | Dec 2025 | 4.4K | 30.4% | 2 | 800 | 5.5% | 3 | | Jan 2026 | 4.4K | 26.2% | 2 | 980 | 5.8% | 3 | | Feb 2026 | 4.4K | 25.5% | 2 | 730 | 4.2% | 3 | | Mar 2026 | 3.6K | 26.6% | 2 | 710 | 5.3% | 3 | | Apr 2026 | 2.9K | 24.6% | 2 | 760 | 6.5% | 3 | | May 2026 | 1.9K | 25.2% | 2 | 560 | 7.4% | 3 | | Jun 2026 | 1K | 20% | 2 | 530 | 10.6% | 3 | | Jul 2026 | 880 | 20.1% | 2 | 370 | 8.4% | 3 | | Aug 2026 | 1K | 18.6% | 2 | 470 | 8.7% | 3 | | Sep 2026 | 1.6K | 20% | 2 | 600 | 7.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Rabbit Pizza’s and The Whaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Rabbit Pizza**: Measured on the search term “black rabbit pizza”. - **The Whaler**: Measured on the search terms “the whaler”, “the whaler kaikoura” and “whaler kaikoura”, summed into one figure. - [Black Rabbit Pizza profile](/demand/nz/brands/black-rabbit-pizza) - [The Whaler profile](/demand/nz/brands/the-whaler) - [All Kaikōura restaurants in New Zealand](/demand/nz/locations/kaikoura/restaurants): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Rabbit Pizza or The Whaler more popular in search? In September 2026, Black Rabbit Pizza had more branded searches than The Whaler among Kaikōura restaurants in New Zealand. Black Rabbit Pizza had about 1,600 branded searches, while The Whaler had 600. Black Rabbit Pizza made up 20% of all Kaikōura restaurant searches we track, and The Whaler accounted for 7.5%. ## Cite this page Brandwave. "Black Rabbit Pizza vs The Whaler: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-rabbit-pizza-vs-the-whaler This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-rabbit-pizza-vs-the-whaler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.