--- title: "Black Market vs Wine Central: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Black Market or Wine Central? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-market-vs-wine-central" publisher: "Brandwave" --- # Black Market vs Wine Central: Which is more popular by branded search in New Zealand? Which is more popular in search, Black Market or Wine Central? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Market and Wine Central - **Competitive set**: Online wine retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Black Market Share of Search**: 23.4% - **Wine Central Share of Search**: 10.8% ## Which is more popular in search, Black Market or Wine Central? - In August 2026, Black Market had more branded searches than Wine Central among online wine retailers in New Zealand. Black Market was estimated to have 1.6K branded searches compared to Wine Central’s 740, and held a 23.4% Share of Search versus Wine Central’s 10.8%. - Black Market was ahead of Wine Central in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand moved from 28.5% to 23.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 11 months ending August 2026, Wine Central’s estimated Share of Search among online wine retailers in New Zealand moved from 12.1% to 10.8%, and its estimated monthly branded searches moved from 1K to 740. ## How did search popularity change for New Zealand online wine retailers in August 2026? - In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%. - In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%. ## Month by month | Month | Black Market estimated searches | Black Market Share of Search | Black Market rank | Wine Central estimated searches | Wine Central Share of Search | Wine Central rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 28.5% | 2 | 1K | 12.1% | 4 | | Nov 2025 | 2.9K | 28.2% | 2 | 1.6K | 15.8% | 4 | | Dec 2025 | 2.4K | 17% | 3 | 1.6K | 11.6% | 4 | | Jan 2026 | 1.9K | 21.9% | 2 | 1K | 12% | 4 | | Feb 2026 | 1.6K | 19.2% | 3 | 1K | 12.2% | 4 | | Mar 2026 | 1.9K | 20.3% | 2 | 910 | 9.7% | 4 | | Apr 2026 | 1.9K | 22.6% | 2 | 900 | 10.7% | 4 | | May 2026 | 1.9K | 22.8% | 2 | 910 | 10.9% | 4 | | Jun 2026 | 1.6K | 22.8% | 2 | 760 | 10.8% | 4 | | Jul 2026 | 1.3K | 19.4% | 3 | 610 | 9.1% | 4 | | Aug 2026 | 1.6K | 23.4% | 2 | 740 | 10.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Black Market’s and Wine Central’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Market**: Measured on the search term “black market wine”. - **Wine Central**: Measured on the search terms “wine central”, “wine central near me”, “wine central new zealand”, “wine central online”, “winecentral” and “winecentral co nz”, summed into one figure. - [Black Market profile](/demand/nz/brands/black-market) - [Wine Central profile](/demand/nz/brands/wine-central) - [All online wine retailers in New Zealand](/demand/nz/categories/nz-wine-retailers-online): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Black Market or Wine Central? In August 2026, Black Market had more branded searches than Wine Central among online wine retailers in New Zealand. Black Market was estimated to have 1.6K branded searches compared to Wine Central’s 740, and held a 23.4% Share of Search versus Wine Central’s 10.8%. ## Cite this page Brandwave. "Black Market vs Wine Central: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-market-vs-wine-central This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-market-vs-wine-central. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.