--- title: "Black Market vs Vino Fino: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Black Market or Vino Fino? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-market-vs-vino-fino" publisher: "Brandwave" --- # Black Market vs Vino Fino: Which is more popular by branded search in New Zealand? Which is more popular in search, Black Market or Vino Fino? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Market and Vino Fino - **Competitive set**: Online wine retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Black Market Share of Search**: 23.4% - **Vino Fino Share of Search**: 44.9% ## Which is more popular in search, Black Market or Vino Fino? - In August 2026, Vino Fino had more branded searches than Black Market among online wine retailers in New Zealand. Vino Fino was estimated to have 3.1K branded searches compared to Black Market’s 1.6K, and held a 44.9% Share of Search versus Black Market’s 23.4%. - Vino Fino was ahead of Black Market in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand moved from 28.5% to 23.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand moved from 37.4% to 44.9%, and its estimated monthly branded searches held steady at 3.1K. ## How did search popularity change for New Zealand online wine retailers in August 2026? - In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%. - In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%. ## Month by month | Month | Black Market estimated searches | Black Market Share of Search | Black Market rank | Vino Fino estimated searches | Vino Fino Share of Search | Vino Fino rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 28.5% | 2 | 3.1K | 37.4% | 1 | | Nov 2025 | 2.9K | 28.2% | 2 | 3K | 29.1% | 1 | | Dec 2025 | 2.4K | 17% | 3 | 6.7K | 47.8% | 1 | | Jan 2026 | 1.9K | 21.9% | 2 | 3.7K | 43% | 1 | | Feb 2026 | 1.6K | 19.2% | 3 | 3.7K | 44.3% | 1 | | Mar 2026 | 1.9K | 20.3% | 2 | 4.5K | 48.3% | 1 | | Apr 2026 | 1.9K | 22.6% | 2 | 3.8K | 44.7% | 1 | | May 2026 | 1.9K | 22.8% | 2 | 3.7K | 44.6% | 1 | | Jun 2026 | 1.6K | 22.8% | 2 | 3K | 42.5% | 1 | | Jul 2026 | 1.3K | 19.4% | 3 | 3K | 45.4% | 1 | | Aug 2026 | 1.6K | 23.4% | 2 | 3.1K | 44.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Black Market’s and Vino Fino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Market**: Measured on the search term “black market wine”. - **Vino Fino**: Measured on the search terms “vino fino”, “vino fino near me”, “vino fino nz”, “vino fino online”, “vino fino wine”, “vinofino” and “vinofino nz”, summed into one figure. - [Black Market profile](/demand/nz/brands/black-market) - [Vino Fino profile](/demand/nz/brands/vino-fino) - [All online wine retailers in New Zealand](/demand/nz/categories/nz-wine-retailers-online): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Black Market or Vino Fino? In August 2026, Vino Fino had more branded searches than Black Market among online wine retailers in New Zealand. Vino Fino was estimated to have 3.1K branded searches compared to Black Market’s 1.6K, and held a 44.9% Share of Search versus Black Market’s 23.4%. ## Cite this page Brandwave. "Black Market vs Vino Fino: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-market-vs-vino-fino This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-market-vs-vino-fino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.