---
title: "Black Market vs Glengarry: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Black Market or Glengarry? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/black-market-vs-glengarry"
publisher: "Brandwave"
---

# Black Market vs Glengarry: Which is more popular by branded search in New Zealand?

Which is more popular in search, Black Market or Glengarry? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black Market and Glengarry
- **Competitive set**: Online wine retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Black Market Share of Search**: 23.4%
- **Glengarry Share of Search**: 2.8%

## Which is more popular in search, Black Market or Glengarry?

- In August 2026, Black Market had more branded searches than Glengarry among online wine retailers in New Zealand. Black Market was estimated to have 1.6K branded searches compared to Glengarry’s 190, and held a 23.4% Share of Search versus Glengarry’s 2.8%.
- Black Market was ahead of Glengarry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand moved from 28.5% to 23.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among online wine retailers in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 200 to 190.

## How did search popularity change for New Zealand online wine retailers in August 2026?

- In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.

## Month by month

| Month | Black Market estimated searches | Black Market Share of Search | Black Market rank | Glengarry estimated searches | Glengarry Share of Search | Glengarry rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 28.5% | 2 | 200 | 2.4% | 5 |
| Nov 2025 | 2.9K | 28.2% | 2 | 290 | 2.8% | 5 |
| Dec 2025 | 2.4K | 17% | 3 | 470 | 3.3% | 5 |
| Jan 2026 | 1.9K | 21.9% | 2 | 200 | 2.3% | 5 |
| Feb 2026 | 1.6K | 19.2% | 3 | 160 | 1.9% | 5 |
| Mar 2026 | 1.9K | 20.3% | 2 | 180 | 1.9% | 5 |
| Apr 2026 | 1.9K | 22.6% | 2 | 220 | 2.6% | 5 |
| May 2026 | 1.9K | 22.8% | 2 | 230 | 2.8% | 5 |
| Jun 2026 | 1.6K | 22.8% | 2 | 170 | 2.4% | 5 |
| Jul 2026 | 1.3K | 19.4% | 3 | 210 | 3.1% | 5 |
| Aug 2026 | 1.6K | 23.4% | 2 | 190 | 2.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Black Market’s and Glengarry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black Market**: Measured on the search term “black market wine”.
- **Glengarry**: Measured on the search terms “glengarry beer”, “glengarry liquor”, “glengarry near me”, “glengarry online” and “glengarry wine”, summed into one figure.

- [Black Market profile](/demand/nz/brands/black-market)
- [Glengarry profile](/demand/nz/brands/glengarry)
- [All online wine retailers in New Zealand](/demand/nz/categories/nz-wine-retailers-online): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black Market or Glengarry?

In August 2026, Black Market had more branded searches than Glengarry among online wine retailers in New Zealand. Black Market was estimated to have 1.6K branded searches compared to Glengarry’s 190, and held a 23.4% Share of Search versus Glengarry’s 2.8%.

## Cite this page

Brandwave. "Black Market vs Glengarry: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-market-vs-glengarry

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-market-vs-glengarry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.