--- title: "Black Market vs Everyday Wine: Which is searched more in New Zealand?" description: "Is Black Market or Everyday Wine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-market-vs-everyday-wine" publisher: "Brandwave" --- # Black Market vs Everyday Wine: Which is searched more in New Zealand? Is Black Market or Everyday Wine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Market and Everyday Wine - **Competitive set**: Online wine retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black Market Share of Search**: 12.4% - **Everyday Wine Share of Search**: 34.2% ## Is Black Market or Everyday Wine more popular in search? - In September 2026, Everyday Wine had more branded searches than Black Market among online wine retailers in New Zealand. Everyday Wine had about 4,400 branded searches, while Black Market had 1,600. Everyday Wine made up 34.2% of all online wine retailer searches we track, and Black Market accounted for 12.4%. - The lead changed hands once in the 12 months ending September 2026: Everyday Wine took it in December 2025. - Across the 12 months ending September 2026, Black Market’s share of searches among online wine retailers in New Zealand moved from 21% to 12.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, Everyday Wine’s share of searches among online wine retailers in New Zealand moved from 16.6% to 34.2%, and its estimated monthly branded searches moved from 1.9K to 4.4K. ## Top online wine retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Everyday Wine was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black Market was listed before Everyday Wine in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fine Wine Delivery Company | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Good Wine Co | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Black Market | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Direct | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Wine Central | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Everyday Wine | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | The Wine List | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Glengarry | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vino Fino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Advintage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online wine retailers - Asked ChatGPT "Which online wine retailer should I shop at in New Zealand?": 1. Fine Wine Delivery Company, 2. Black Market, 3. The Good Wine Co, 4. The Wine List - Asked ChatGPT "What are the best online wine retailers in New Zealand?": 1. The Good Wine Co, 2. Fine Wine Delivery Company, 3. Wine Direct, 4. Wine Central, 5. Everyday Wine - Asked ChatGPT "What's the best online wine retailer in New Zealand for home delivery?": 1. Fine Wine Delivery Company, 2. Black Market, 3. Wine Direct, 4. Everyday Wine, 5. The Wine List - Searched Google, AI Overview "wine delivery nz": 1. Fine Wine Delivery Company, 2. Wine Central, 3. Wine Direct, 4. The Good Wine Co - Searched Google, AI Overview "buy wine online": 1. The Good Wine Co, 2. Black Market, 3. Wine Direct, 4. Glengarry Not named in any answer: Vino Fino and Advintage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand online wine retailers in September 2026? - Estimated monthly branded searches for Everyday Wine in New Zealand rose 131.6% over 12 measured months, from 1.9K to 4.4K in September 2026. - Estimated monthly branded searches for Black Market in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Black Market estimated searches | Black Market Share of Search | Black Market rank | Everyday Wine estimated searches | Everyday Wine Share of Search | Everyday Wine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 21% | 2 | 1.9K | 16.6% | 3 | | Nov 2025 | 2.9K | 19.5% | 2 | 2.9K | 19.5% | 3 | | Dec 2025 | 2.4K | 12.8% | 4 | 2.9K | 15.4% | 2 | | Jan 2026 | 1.9K | 16.3% | 2 | 1.9K | 16.3% | 3 | | Feb 2026 | 1.6K | 14.2% | 4 | 1.9K | 16.8% | 2 | | Mar 2026 | 1.9K | 12.9% | 3 | 3.6K | 24.5% | 2 | | Apr 2026 | 1.9K | 15.2% | 3 | 2.9K | 23.2% | 2 | | May 2026 | 1.9K | 15.1% | 3 | 2.9K | 23.1% | 2 | | Jun 2026 | 1.6K | 13.6% | 3 | 3.6K | 30.7% | 1 | | Jul 2026 | 1.3K | 10.6% | 3 | 4.4K | 35.8% | 1 | | Aug 2026 | 1.6K | 12.4% | 3 | 4.4K | 34% | 1 | | Sep 2026 | 1.6K | 12.4% | 3 | 4.4K | 34.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Market’s and Everyday Wine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Market**: Measured on the search terms “black market” and “black market wine”, summed into one figure. - **Everyday Wine**: Measured on the search term “everyday wine”. - [Black Market profile](/demand/nz/brands/black-market) - [Everyday Wine profile](/demand/nz/brands/everyday-wine) - [All online wine retailers in New Zealand](/demand/nz/categories/nz-wine-retailers-online): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Market or Everyday Wine more popular in search? In September 2026, Everyday Wine had more branded searches than Black Market among online wine retailers in New Zealand. Everyday Wine had about 4,400 branded searches, while Black Market had 1,600. Everyday Wine made up 34.2% of all online wine retailer searches we track, and Black Market accounted for 12.4%. ## Cite this page Brandwave. "Black Market vs Everyday Wine: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-market-vs-everyday-wine This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-market-vs-everyday-wine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.