--- title: "Black Magic vs Rapala: Which is searched more in New Zealand?" description: "Is Black Magic or Rapala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-magic-vs-rapala" publisher: "Brandwave" --- # Black Magic vs Rapala: Which is searched more in New Zealand? Is Black Magic or Rapala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Magic and Rapala - **Competitive set**: Fishing tackle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black Magic Share of Search**: 17.6% - **Rapala Share of Search**: 4.9% ## Is Black Magic or Rapala more popular in search? - In September 2026, Black Magic had more branded searches than Rapala among fishing tackle brands in New Zealand. Black Magic had about 1,340 branded searches, while Rapala had 370. Black Magic made up 17.6% of all fishing tackle brand searches we track, and Rapala accounted for 4.9%. - Black Magic was ahead of Rapala in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Magic’s share of searches among fishing tackle brands in New Zealand moved from 19.3% to 17.6%, and its estimated monthly branded searches moved from 1.8K to 1.3K. - Across the 12 months ending September 2026, Rapala’s share of searches among fishing tackle brands in New Zealand moved from 4.7% to 4.9%, and its estimated monthly branded searches moved from 440 to 370. ## Top fishing tackle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Black Magic was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rapala did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano Fishing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Daiwa | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Penn | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Okuma | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Abu Garcia | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Berkley | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Black Magic | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Rapala | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fishing tackle brands - Asked ChatGPT "Which fishing tackle brand should I buy in New Zealand?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Okuma - Asked ChatGPT "What are the best fishing tackle brands in New Zealand?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Okuma, 5. Black Magic - Asked ChatGPT "What's the best fishing tackle brand in New Zealand for freshwater fishing?": 1. Shimano Fishing, 2. Daiwa, 3. Okuma, 4. Abu Garcia - Searched Google, AI Overview "fishing rod brands": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Berkley, 5. Abu Garcia, 6. Okuma Not named in any answer: Rapala. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fishing tackle brands in September 2026? - In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches. - In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches. - In September 2026, Rapala gained share of searches among fishing tackle brands in New Zealand, from 4.2% to 4.9%. ## Month by month | Month | Black Magic estimated searches | Black Magic Share of Search | Black Magic rank | Rapala estimated searches | Rapala Share of Search | Rapala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 19.3% | 2 | 440 | 4.7% | 8 | | Nov 2025 | 1.8K | 16.9% | 2 | 560 | 5.2% | 8 | | Dec 2025 | 1.7K | 13.8% | 3 | 760 | 6.3% | 7 | | Jan 2026 | 1.7K | 12.9% | 3 | 740 | 5.7% | 8 | | Feb 2026 | 1.4K | 12.7% | 5 | 620 | 5.7% | 7 | | Mar 2026 | 1.4K | 14.2% | 3 | 580 | 5.8% | 7 | | Apr 2026 | 1.7K | 19.1% | 2 | 450 | 5.1% | 7 | | May 2026 | 1.3K | 15.3% | 3 | 360 | 4.2% | 8 | | Jun 2026 | 1.3K | 17.2% | 2 | 320 | 4.2% | 8 | | Jul 2026 | 1.4K | 18.1% | 2 | 280 | 3.7% | 8 | | Aug 2026 | 1.3K | 16.7% | 3 | 330 | 4.2% | 7 | | Sep 2026 | 1.3K | 17.6% | 2 | 370 | 4.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Magic’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Magic**: Measured on the search terms “black magic”, “black magic fishing”, “black magic lures”, “black magic reel”, “black magic rod” and “black magic tackle”, summed into one figure. - **Rapala**: Measured on the search terms “rapala”, “rapala aerator”, “rapala baits”, “rapala countdown”, “rapala fishing”, “rapala fishing lures”, “rapala lures”, “rapala trolling lures”, “rapala trout lures”, “rapala x rap” and “rapalas for trout”, summed into one figure. - [Black Magic profile](/demand/nz/brands/black-magic) - [Rapala profile](/demand/nz/brands/rapala) - [All fishing tackle brands in New Zealand](/demand/nz/categories/nz-fishing-tackle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Magic or Rapala more popular in search? In September 2026, Black Magic had more branded searches than Rapala among fishing tackle brands in New Zealand. Black Magic had about 1,340 branded searches, while Rapala had 370. Black Magic made up 17.6% of all fishing tackle brand searches we track, and Rapala accounted for 4.9%. ## Cite this page Brandwave. "Black Magic vs Rapala: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-magic-vs-rapala This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-magic-vs-rapala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.