---
title: "Black Magic vs PENN: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Black Magic or PENN? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/black-magic-vs-penn"
publisher: "Brandwave"
---

# Black Magic vs PENN: Which is more popular by branded search in New Zealand?

Which is more popular in search, Black Magic or PENN? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black Magic and PENN
- **Competitive set**: Fishing tackle brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Black Magic Share of Search**: 6.3%
- **PENN Share of Search**: 14.1%

## Which is more popular in search, Black Magic or PENN?

- In August 2026, PENN had more branded searches than Black Magic among fishing tackle brands in New Zealand. PENN was estimated to have 850 branded searches compared to Black Magic’s 380, and held a 14.1% Share of Search versus Black Magic’s 6.3%.
- PENN was ahead of Black Magic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Magic’s estimated Share of Search among fishing tackle brands in New Zealand moved from 8% to 6.3%, and its estimated monthly branded searches moved from 590 to 380.
- Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing tackle brands in New Zealand moved from 14.3% to 14.1%, and its estimated monthly branded searches moved from 1.1K to 850.

## How did search popularity change for New Zealand fishing tackle brands in August 2026?

- In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.
- In August 2026, Black Magic lost estimated Share of Search among fishing tackle brands in New Zealand, from 7% to 6.3%.

## Month by month

| Month | Black Magic estimated searches | Black Magic Share of Search | Black Magic rank | PENN estimated searches | PENN Share of Search | PENN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 8% | 5 | 1.1K | 14.3% | 4 |
| Nov 2025 | 660 | 7.4% | 5 | 1.3K | 14.2% | 4 |
| Dec 2025 | 800 | 7.4% | 5 | 1.6K | 15.1% | 4 |
| Jan 2026 | 810 | 7.2% | 5 | 1.6K | 14.2% | 4 |
| Feb 2026 | 480 | 5.4% | 5 | 1.4K | 15.3% | 4 |
| Mar 2026 | 520 | 6.7% | 5 | 1.3K | 17.3% | 3 |
| Apr 2026 | 460 | 6.9% | 5 | 1K | 15.1% | 4 |
| May 2026 | 370 | 5.8% | 5 | 920 | 14.5% | 4 |
| Jun 2026 | 350 | 6.1% | 5 | 770 | 13.3% | 4 |
| Jul 2026 | 410 | 7% | 5 | 890 | 15.2% | 4 |
| Aug 2026 | 380 | 6.3% | 5 | 850 | 14.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Black Magic’s and PENN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black Magic**: Measured on the search terms “black magic fishing”, “black magic lures”, “black magic reel”, “black magic rod”, “black magic tackle” and “black magic tackle bag”, summed into one figure.
- **PENN**: Measured on the search terms “320 gti penn reel”, “330 gti penn reel”, “950ssm penn reel”, “penn 6500 reel”, “penn 9 0 reel”, “penn electric reel”, “penn lures”, “penn pursuit reel”, “penn reel”, “penn rod”, “penn slammer reel”, “penn spinfisher v spinning reel” and “penn squall fishing reel”, summed into one figure.

- [Black Magic profile](/demand/nz/brands/black-magic)
- [PENN profile](/demand/nz/brands/penn)
- [All fishing tackle brands in New Zealand](/demand/nz/categories/nz-fishing-tackle-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black Magic or PENN?

In August 2026, PENN had more branded searches than Black Magic among fishing tackle brands in New Zealand. PENN was estimated to have 850 branded searches compared to Black Magic’s 380, and held a 14.1% Share of Search versus Black Magic’s 6.3%.

## Cite this page

Brandwave. "Black Magic vs PENN: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-magic-vs-penn

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-magic-vs-penn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.