--- title: "Black Hawk vs Whiskas: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Black Hawk or Whiskas? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-hawk-vs-whiskas" publisher: "Brandwave" --- # Black Hawk vs Whiskas: Which is more popular by branded search in New Zealand? Which is more popular in search, Black Hawk or Whiskas? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Hawk and Whiskas - **Competitive set**: Pet food brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Black Hawk Share of Search**: 10.9% - **Whiskas Share of Search**: 10% ## Which is more popular in search, Black Hawk or Whiskas? - In August 2026, Black Hawk had more branded searches than Whiskas among pet food brands in New Zealand. Black Hawk was estimated to have 3.9K branded searches compared to Whiskas’ 3.6K, and held a 10.9% Share of Search versus Whiskas’ 10%. - Black Hawk was ahead of Whiskas in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand moved from 12.7% to 10.9%, and its estimated monthly branded searches moved from 3.8K to 3.9K. - Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand moved from 8.7% to 10%, and its estimated monthly branded searches moved from 2.6K to 3.6K. ## How did search popularity change for New Zealand pet food brands in August 2026? - Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026. - Estimated monthly branded searches for Whiskas in New Zealand rose 40.3% over 11 measured months, from 2.6K to 3.6K in August 2026. ## Month by month | Month | Black Hawk estimated searches | Black Hawk Share of Search | Black Hawk rank | Whiskas estimated searches | Whiskas Share of Search | Whiskas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 12.7% | 3 | 2.6K | 8.7% | 5 | | Nov 2025 | 3.7K | 13.6% | 3 | 2.2K | 8% | 6 | | Dec 2025 | 3.7K | 14% | 3 | 2.3K | 8.7% | 5 | | Jan 2026 | 4.1K | 12.5% | 3 | 3K | 9.2% | 5 | | Feb 2026 | 3.6K | 12.2% | 3 | 2.9K | 9.7% | 5 | | Mar 2026 | 3.8K | 10.5% | 4 | 3.1K | 8.6% | 5 | | Apr 2026 | 3.9K | 11.1% | 3 | 3.2K | 9.1% | 5 | | May 2026 | 3.2K | 9.3% | 4 | 3.1K | 9% | 5 | | Jun 2026 | 3.4K | 9.4% | 4 | 3.1K | 8.8% | 5 | | Jul 2026 | 4K | 10.5% | 3 | 3.6K | 9.6% | 4 | | Aug 2026 | 3.9K | 10.9% | 3 | 3.6K | 10% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Black Hawk’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Hawk**: Measured on the search terms “black hawk 10kg dog food”, “black hawk adult dog food”, “black hawk cat food”, “black hawk dog food”, “black hawk dog food 20kg”, “black hawk dog food countdown”, “black hawk dog food puppy”, “black hawk grain free dog food”, “black hawk pet food”, “black hawk salmon dog food”, “black hawk senior dog food” and “black hawk working dog food”, summed into one figure. - **Whiskas**: Measured on the search terms “cat biscuits whiskas”, “cat dry food whiskas”, “cat wet food whiskas”, “cat whiskas food”, “whiskas”, “whiskas co nz”, “whiskas dog food”, “whiskas kitten food”, “whiskas kitten food wet”, “whiskas near me”, “whiskas new zealand”, “whiskas nz” and “whiskas pet food”, summed into one figure. - [Black Hawk profile](/demand/nz/brands/black-hawk) - [Whiskas profile](/demand/nz/brands/whiskas) - [All pet food brands in New Zealand](/demand/nz/categories/nz-pet-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Black Hawk or Whiskas? In August 2026, Black Hawk had more branded searches than Whiskas among pet food brands in New Zealand. Black Hawk was estimated to have 3.9K branded searches compared to Whiskas’ 3.6K, and held a 10.9% Share of Search versus Whiskas’ 10%. ## Cite this page Brandwave. "Black Hawk vs Whiskas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-hawk-vs-whiskas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-hawk-vs-whiskas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.