--- title: "Black Diamond vs Komperdell: Which is searched more in New Zealand?" description: "Is Black Diamond or Komperdell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trekking pole brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-diamond-vs-komperdell" publisher: "Brandwave" --- # Black Diamond vs Komperdell: Which is searched more in New Zealand? Is Black Diamond or Komperdell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trekking pole brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Diamond and Komperdell - **Competitive set**: Trekking pole brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black Diamond Share of Search**: 92.7% - **Komperdell Share of Search**: 0.49% ## Is Black Diamond or Komperdell more popular in search? - In September 2026, Black Diamond had more branded searches than Komperdell among trekking pole brands in New Zealand. Black Diamond had about 1,900 branded searches, while Komperdell had 10. Black Diamond made up 92.7% of all trekking pole brand searches we track, and Komperdell accounted for 0.49%. - Black Diamond was ahead of Komperdell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand moved from 89% to 92.7%, and its estimated monthly branded searches moved from 1.3K to 1.9K. - Across the 12 months ending September 2026, Komperdell’s share of searches among trekking pole brands in New Zealand moved from 1.4% to 0.49%, and its estimated monthly branded searches moved from 20 to 10. ## Top trekking pole brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black Diamond was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Komperdell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black Diamond was listed before Komperdell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Black Diamond | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Leki | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Komperdell | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about trekking pole brands - Asked ChatGPT "Which trekking pole brand should I buy in New Zealand?": 1. Black Diamond, 2. Leki - Asked ChatGPT "What are the best trekking pole brands in New Zealand?": 1. Black Diamond, 2. Leki, 3. Komperdell - Asked ChatGPT "What's the best trekking pole brand in New Zealand for hiking and tramping?": 1. Black Diamond, 2. Leki - Searched Google, AI Overview "trekking poles nz": 1. Leki - Searched Google, AI Overview "lightweight trekking poles": 1. Black Diamond, 2. Leki Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand trekking pole brands in September 2026? - In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%. - In September 2026, Komperdell lost share of searches among trekking pole brands in New Zealand, from 1.4% to 0.49%. ## Month by month | Month | Black Diamond estimated searches | Black Diamond Share of Search | Black Diamond rank | Komperdell estimated searches | Komperdell Share of Search | Komperdell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 89% | 1 | 20 | 1.4% | 3 | | Nov 2025 | 1.3K | 84.4% | 1 | 30 | 1.9% | 3 | | Dec 2025 | 1.3K | 85.5% | 1 | 10 | 0.66% | 3 | | Jan 2026 | 1.3K | 82.8% | 1 | 30 | 1.9% | 3 | | Feb 2026 | 1.3K | 82.8% | 1 | 30 | 1.9% | 3 | | Mar 2026 | 1.3K | 84.4% | 1 | 30 | 1.9% | 3 | | Apr 2026 | 1.3K | 84.4% | 1 | 30 | 1.9% | 3 | | May 2026 | 1.6K | 89.4% | 1 | 10 | 0.56% | 3 | | Jun 2026 | 1.6K | 90.9% | 1 | 20 | 1.1% | 3 | | Jul 2026 | 1.6K | 88.4% | 1 | 30 | 1.7% | 3 | | Aug 2026 | 1.9K | 90% | 1 | 30 | 1.4% | 3 | | Sep 2026 | 1.9K | 92.7% | 1 | 10 | 0.49% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Diamond’s and Komperdell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Diamond**: Measured on the search term “black diamond”. - **Komperdell**: Measured on the search terms “komperdell” and “komperdell trekking poles”, summed into one figure. - [Black Diamond profile](/demand/nz/brands/black-diamond) - [Komperdell profile](/demand/nz/brands/komperdell) - [All trekking pole brands in New Zealand](/demand/nz/categories/nz-trekking-pole-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Diamond or Komperdell more popular in search? In September 2026, Black Diamond had more branded searches than Komperdell among trekking pole brands in New Zealand. Black Diamond had about 1,900 branded searches, while Komperdell had 10. Black Diamond made up 92.7% of all trekking pole brand searches we track, and Komperdell accounted for 0.49%. ## Cite this page Brandwave. "Black Diamond vs Komperdell: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-diamond-vs-komperdell This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-diamond-vs-komperdell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.