--- title: "Black Diamond vs Evolv: Which is searched more in New Zealand?" description: "Is Black Diamond or Evolv more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-diamond-vs-evolv-climbing" publisher: "Brandwave" --- # Black Diamond vs Evolv: Which is searched more in New Zealand? Is Black Diamond or Evolv more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Diamond and Evolv - **Competitive set**: Climbing shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black Diamond Share of Search**: 52.5% - **Evolv Share of Search**: 1.9% ## Is Black Diamond or Evolv more popular in search? - In September 2026, Black Diamond had more branded searches than Evolv among climbing shoes brands in New Zealand. Black Diamond had about 1,900 branded searches, while Evolv had 70. Black Diamond made up 52.5% of all climbing shoes brand searches we track, and Evolv accounted for 1.9%. - Black Diamond was ahead of Evolv in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand moved from 49.2% to 52.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K. - Across the 12 months ending September 2026, Evolv’s share of searches among climbing shoes brands in New Zealand moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 30 to 70. ## Top climbing shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Evolv was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black Diamond was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Evolv was listed before Black Diamond in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Sportiva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tenaya | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Evolv | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Five Ten | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | SCARPA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Diamond | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about climbing shoes brands - Asked ChatGPT "Which climbing shoes brand should I buy in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Five Ten - Asked ChatGPT "What are the best climbing shoes brands in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Evolv, 4. Five Ten, 5. SCARPA - Asked ChatGPT "What's the best climbing shoes brand in New Zealand for indoor climbing?": 1. La Sportiva, 2. Evolv, 3. Five Ten - Searched Google, AI Overview "climbing shoes nz": 1. Black Diamond, 2. La Sportiva - Searched Google, AI Overview "bouldering shoes": 1. La Sportiva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand climbing shoes brands in September 2026? - In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%. - In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. ## Month by month | Month | Black Diamond estimated searches | Black Diamond Share of Search | Black Diamond rank | Evolv estimated searches | Evolv Share of Search | Evolv rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 49.2% | 1 | 30 | 1.1% | 6 | | Nov 2025 | 1.3K | 49.8% | 1 | 30 | 1.1% | 6 | | Dec 2025 | 1.3K | 45.1% | 1 | 50 | 1.7% | 5 | | Jan 2026 | 1.3K | 44.4% | 1 | 50 | 1.7% | 5 | | Feb 2026 | 1.3K | 50.2% | 1 | 40 | 1.5% | 6 | | Mar 2026 | 1.3K | 44.1% | 1 | 40 | 1.4% | 6 | | Apr 2026 | 1.3K | 44.8% | 1 | 40 | 1.4% | 6 | | May 2026 | 1.6K | 48.3% | 1 | 40 | 1.2% | 6 | | Jun 2026 | 1.6K | 49.8% | 1 | 40 | 1.2% | 6 | | Jul 2026 | 1.6K | 49.5% | 1 | 40 | 1.2% | 6 | | Aug 2026 | 1.9K | 49.2% | 1 | 50 | 1.3% | 4 | | Sep 2026 | 1.9K | 52.5% | 1 | 70 | 1.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Diamond’s and Evolv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Diamond**: Measured on the search term “black diamond”. - **Evolv**: Measured on the search term “evolv climbing shoes”. - [Black Diamond profile](/demand/nz/brands/black-diamond) - [Evolv profile](/demand/nz/brands/evolv-climbing) - [All climbing shoes brands in New Zealand](/demand/nz/categories/nz-climbing-shoes-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Diamond or Evolv more popular in search? In September 2026, Black Diamond had more branded searches than Evolv among climbing shoes brands in New Zealand. Black Diamond had about 1,900 branded searches, while Evolv had 70. Black Diamond made up 52.5% of all climbing shoes brand searches we track, and Evolv accounted for 1.9%. ## Cite this page Brandwave. "Black Diamond vs Evolv: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-diamond-vs-evolv-climbing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-diamond-vs-evolv-climbing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.