---
title: "Black Bull Liquor vs The Bottle-O: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Black Bull Liquor or The Bottle-O? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/black-bull-liquor-vs-the-bottle-o"
publisher: "Brandwave"
---

# Black Bull Liquor vs The Bottle-O: Which is more popular by branded search in New Zealand?

Which is more popular in search, Black Bull Liquor or The Bottle-O? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black Bull Liquor and The Bottle-O
- **Competitive set**: Liquor Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Black Bull Liquor Share of Search**: 3.3%
- **The Bottle-O Share of Search**: 2.6%

## Which is more popular in search, Black Bull Liquor or The Bottle-O?

- In August 2026, Black Bull Liquor had more branded searches than The Bottle-O among liquor retailers in New Zealand. Black Bull Liquor was estimated to have 4.6K branded searches compared to The Bottle-O’s 3.6K, and held a 3.3% Share of Search versus The Bottle-O’s 2.6%.
- The lead changed hands once in the 11 months ending August 2026: Black Bull Liquor took it in April 2026.
- Across the 11 months ending August 2026, Black Bull Liquor’s estimated Share of Search among liquor retailers in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 4.7K to 4.6K.
- Across the 11 months ending August 2026, The Bottle-O’s estimated Share of Search among liquor retailers in New Zealand moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.

## How did search popularity change for New Zealand liquor retailers in August 2026?

- In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.

## Month by month

| Month | Black Bull Liquor estimated searches | Black Bull Liquor Share of Search | Black Bull Liquor rank | The Bottle-O estimated searches | The Bottle-O Share of Search | The Bottle-O rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.7K | 2.5% | 6 | 5.4K | 2.9% | 4 |
| Nov 2025 | 4.6K | 2.4% | 6 | 6.6K | 3.5% | 4 |
| Dec 2025 | 8.6K | 2.5% | 5 | 9.9K | 2.9% | 4 |
| Jan 2026 | 5.7K | 3.5% | 5 | 6.6K | 4.1% | 4 |
| Feb 2026 | 4.7K | 3.2% | 5 | 6.6K | 4.5% | 4 |
| Mar 2026 | 4.7K | 3% | 5 | 5.4K | 3.4% | 4 |
| Apr 2026 | 5.7K | 3.3% | 4 | 5.4K | 3.1% | 5 |
| May 2026 | 4.6K | 3% | 4 | 4.4K | 2.8% | 5 |
| Jun 2026 | 3.8K | 2.7% | 5 | 3.6K | 2.6% | 6 |
| Jul 2026 | 4.6K | 3.3% | 4 | 4.4K | 3.1% | 5 |
| Aug 2026 | 4.6K | 3.3% | 4 | 3.6K | 2.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Black Bull Liquor’s and The Bottle-O’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black Bull Liquor**: Measured on the search terms “black bull liquor”, “black bull liquor greenwood”, “black bull liquor near me”, “black bull liquor nz”, “black bull liquor online”, “black bull liquor store” and “blackbullliquor”, summed into one figure.
- **The Bottle-O**: Measured on the search terms “the bottle o liquor store” and “The Bottle-O”, summed into one figure.

- [Black Bull Liquor profile](/demand/nz/brands/black-bull-liquor)
- [The Bottle-O profile](/demand/nz/brands/the-bottle-o)
- [All liquor retailers in New Zealand](/demand/nz/categories/nz-liquor-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black Bull Liquor or The Bottle-O?

In August 2026, Black Bull Liquor had more branded searches than The Bottle-O among liquor retailers in New Zealand. Black Bull Liquor was estimated to have 4.6K branded searches compared to The Bottle-O’s 3.6K, and held a 3.3% Share of Search versus The Bottle-O’s 2.6%.

## Cite this page

Brandwave. "Black Bull Liquor vs The Bottle-O: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-bull-liquor-vs-the-bottle-o

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-bull-liquor-vs-the-bottle-o. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.