--- title: "Black+Decker vs Shark: Which is searched more in New Zealand?" description: "Is Black+Decker or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-and-decker-vs-shark" publisher: "Brandwave" --- # Black+Decker vs Shark: Which is searched more in New Zealand? Is Black+Decker or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Shark - **Competitive set**: Handheld vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 1% - **Shark Share of Search**: 0.41% ## Is Black+Decker or Shark more popular in search? - In September 2026, Black+Decker had more branded searches than Shark among handheld vacuum brands in New Zealand. Black+Decker had about 520 branded searches, while Shark had 210. Black+Decker made up 1% of all handheld vacuum brand searches we track, and Shark accounted for 0.41%. - Black+Decker was ahead of Shark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among handheld vacuum brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches moved from 510 to 520. - Across the 12 months ending September 2026, Shark’s share of searches among handheld vacuum brands in New Zealand moved from 0.16% to 0.41%, and its estimated monthly branded searches moved from 70 to 210. ## Top handheld vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black+Decker and Shark were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shark was listed before Black+Decker in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shark | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Black+Decker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BISSELL | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handheld vacuum brands - Asked ChatGPT "Which handheld vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker - Asked ChatGPT "What are the best handheld vacuum brands in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker, 4. BISSELL - Asked ChatGPT "What's the best handheld vacuum brand in New Zealand for small messes?": 1. Shark, 2. Dyson, 3. Black+Decker - Searched Google, AI Overview "handheld vacuum": 1. Eufy - Searched Google, AI Overview "small vacuum cleaner": 1. Eufy Not named in any answer: DeWalt and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand handheld vacuum brands in September 2026? - Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 510 | 1.1% | 6 | 70 | 0.16% | 7 | | Nov 2025 | 590 | 0.84% | 6 | 70 | 0.1% | 7 | | Dec 2025 | 620 | 1% | 6 | 90 | 0.15% | 7 | | Jan 2026 | 470 | 1.1% | 6 | 90 | 0.21% | 7 | | Feb 2026 | 390 | 1% | 6 | 90 | 0.24% | 7 | | Mar 2026 | 380 | 0.95% | 6 | 110 | 0.27% | 7 | | Apr 2026 | 450 | 1.2% | 6 | 110 | 0.28% | 7 | | May 2026 | 450 | 1% | 6 | 210 | 0.49% | 7 | | Jun 2026 | 470 | 1.1% | 6 | 170 | 0.39% | 7 | | Jul 2026 | 490 | 1.1% | 6 | 170 | 0.38% | 7 | | Aug 2026 | 560 | 1.2% | 6 | 140 | 0.31% | 7 | | Sep 2026 | 520 | 1% | 6 | 210 | 0.41% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search terms “black and decker dustbuster”, “black and decker handheld vacuum” and “black and decker vacuum”, summed into one figure. - **Shark**: Measured on the search term “shark robot vacuum”. - [Black+Decker profile](/demand/nz/brands/black-and-decker) - [Shark profile](/demand/nz/brands/shark) - [All handheld vacuum brands in New Zealand](/demand/nz/categories/nz-handheld-vacuum-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Shark more popular in search? In September 2026, Black+Decker had more branded searches than Shark among handheld vacuum brands in New Zealand. Black+Decker had about 520 branded searches, while Shark had 210. Black+Decker made up 1% of all handheld vacuum brand searches we track, and Shark accounted for 0.41%. ## Cite this page Brandwave. "Black+Decker vs Shark: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-and-decker-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-and-decker-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.