--- title: "Black+Decker vs Dyson: Which is searched more in New Zealand?" description: "Is Black+Decker or Dyson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/black-and-decker-vs-dyson" publisher: "Brandwave" --- # Black+Decker vs Dyson: Which is searched more in New Zealand? Is Black+Decker or Dyson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Dyson - **Competitive set**: Handheld vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 1% - **Dyson Share of Search**: 57.2% ## Is Black+Decker or Dyson more popular in search? - In September 2026, Dyson had more branded searches than Black+Decker among handheld vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Black+Decker had 520. Dyson made up 57.2% of all handheld vacuum brand searches we track, and Black+Decker accounted for 1%. - Dyson was ahead of Black+Decker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among handheld vacuum brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches moved from 510 to 520. - Across the 12 months ending September 2026, Dyson’s share of searches among handheld vacuum brands in New Zealand moved from 57.9% to 57.2%, and its estimated monthly branded searches moved from 25.9K to 29.1K. ## Top handheld vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black+Decker and Dyson were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Black+Decker in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shark | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Black+Decker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BISSELL | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handheld vacuum brands - Asked ChatGPT "Which handheld vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker - Asked ChatGPT "What are the best handheld vacuum brands in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker, 4. BISSELL - Asked ChatGPT "What's the best handheld vacuum brand in New Zealand for small messes?": 1. Shark, 2. Dyson, 3. Black+Decker - Searched Google, AI Overview "handheld vacuum": 1. Eufy - Searched Google, AI Overview "small vacuum cleaner": 1. Eufy Not named in any answer: DeWalt and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand handheld vacuum brands in September 2026? - In September 2026, Dyson gained share of searches among handheld vacuum brands in New Zealand, from 54.7% to 57.2%. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Dyson estimated searches | Dyson Share of Search | Dyson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 510 | 1.1% | 6 | 25.9K | 57.9% | 1 | | Nov 2025 | 590 | 0.84% | 6 | 46K | 65.3% | 1 | | Dec 2025 | 620 | 1% | 6 | 38.8K | 65.3% | 1 | | Jan 2026 | 470 | 1.1% | 6 | 23.4K | 55.5% | 1 | | Feb 2026 | 390 | 1% | 6 | 19.4K | 51.7% | 1 | | Mar 2026 | 380 | 0.95% | 6 | 21.5K | 53.6% | 1 | | Apr 2026 | 450 | 1.2% | 6 | 21.1K | 53.9% | 1 | | May 2026 | 450 | 1% | 6 | 23.6K | 54.8% | 1 | | Jun 2026 | 470 | 1.1% | 6 | 23.2K | 53.6% | 1 | | Jul 2026 | 490 | 1.1% | 6 | 25.5K | 56.8% | 1 | | Aug 2026 | 560 | 1.2% | 6 | 25.1K | 54.7% | 1 | | Sep 2026 | 520 | 1% | 6 | 29.1K | 57.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search terms “black and decker dustbuster”, “black and decker handheld vacuum” and “black and decker vacuum”, summed into one figure. - **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure. - [Black+Decker profile](/demand/nz/brands/black-and-decker) - [Dyson profile](/demand/nz/brands/dyson) - [All handheld vacuum brands in New Zealand](/demand/nz/categories/nz-handheld-vacuum-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Dyson more popular in search? In September 2026, Dyson had more branded searches than Black+Decker among handheld vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Black+Decker had 520. Dyson made up 57.2% of all handheld vacuum brand searches we track, and Black+Decker accounted for 1%. ## Cite this page Brandwave. "Black+Decker vs Dyson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/black-and-decker-vs-dyson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/black-and-decker-vs-dyson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.