--- title: "Bivouac Outdoor vs Hunting & Fishing: Which is searched more in New Zealand?" description: "Is Bivouac Outdoor or Hunting & Fishing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the outdoor equipment retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bivouac-outdoor-vs-hunting-and-fishing" publisher: "Brandwave" --- # Bivouac Outdoor vs Hunting & Fishing: Which is searched more in New Zealand? Is Bivouac Outdoor or Hunting & Fishing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the outdoor equipment retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bivouac Outdoor and Hunting & Fishing - **Competitive set**: outdoor equipment retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bivouac Outdoor Share of Search**: 3.5% - **Hunting & Fishing Share of Search**: 32.5% ## Is Bivouac Outdoor or Hunting & Fishing more popular in search? - In September 2026, Hunting & Fishing had more branded searches than Bivouac Outdoor among outdoor equipment retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Bivouac Outdoor had 6,600. Hunting & Fishing made up 32.5% of all outdoor equipment retailer searches we track, and Bivouac Outdoor accounted for 3.5%. - Hunting & Fishing was ahead of Bivouac Outdoor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bivouac Outdoor’s share of searches among outdoor equipment retailers in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among outdoor equipment retailers in New Zealand moved from 26% to 32.5%, and its estimated monthly branded searches moved from 61.8K to 61.5K. ## Top outdoor equipment retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Bivouac Outdoor appeared in all three answers. Hunting & Fishing was mentioned in two out of three: in two of the three ChatGPT answers. Bivouac Outdoor was listed before Hunting & Fishing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Bivouac Outdoor | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 3 of 3 | 3 of 3 | | Hunting & Fishing | 4th | 2 of 3 | 2 of 3 | | Torpedo7 | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor equipment retailers - Asked ChatGPT "Which outdoor retailer should I shop at in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Bivouac Outdoor, 4. Hunting & Fishing - Asked ChatGPT "What are the best outdoor retailers in New Zealand?": 1. Bivouac Outdoor, 2. Macpac, 3. Kathmandu, 4. Hunting & Fishing - Asked ChatGPT "What's the best outdoor retailer in New Zealand for camping gear?": 1. Macpac, 2. Bivouac Outdoor, 3. Kathmandu Not named in any answer: Torpedo7. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand outdoor equipment retailers in September 2026? - In September 2026, Hunting & Fishing overtook Kathmandu to become the leader among outdoor equipment retailers in New Zealand, with 32.5% of the searches. - In September 2026, Bivouac Outdoor lost share of searches among outdoor equipment retailers in New Zealand, from 4.6% to 3.5%. ## Month by month | Month | Bivouac Outdoor estimated searches | Bivouac Outdoor Share of Search | Bivouac Outdoor rank | Hunting & Fishing estimated searches | Hunting & Fishing Share of Search | Hunting & Fishing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 3.4% | 5 | 61.8K | 26% | 1 | | Nov 2025 | 12.1K | 3.4% | 5 | 92.1K | 26% | 1 | | Dec 2025 | 14.8K | 3.3% | 5 | 137K | 31% | 1 | | Jan 2026 | 12.1K | 3.7% | 5 | 92.1K | 28% | 1 | | Feb 2026 | 12.1K | 4% | 5 | 61.8K | 20.2% | 3 | | Mar 2026 | 12.1K | 4.3% | 5 | 75.3K | 26.8% | 1 | | Apr 2026 | 9.9K | 3.4% | 5 | 92.1K | 31.8% | 1 | | May 2026 | 8.1K | 3.3% | 5 | 75.6K | 30.4% | 1 | | Jun 2026 | 8.1K | 3.1% | 5 | 61.8K | 23.9% | 3 | | Jul 2026 | 9.9K | 3.8% | 5 | 75.3K | 28.9% | 2 | | Aug 2026 | 9.9K | 4.6% | 5 | 61.5K | 28.3% | 2 | | Sep 2026 | 6.6K | 3.5% | 5 | 61.5K | 32.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bivouac Outdoor’s and Hunting & Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bivouac Outdoor**: Measured on the search term “bivouac outdoor”. - **Hunting & Fishing**: Measured on the search terms “Hunting & Fishing” and “hunting fishing”, summed into one figure. - [Bivouac Outdoor profile](/demand/nz/brands/bivouac-outdoor) - [Hunting & Fishing profile](/demand/nz/brands/hunting-and-fishing) - [All outdoor equipment retailers in New Zealand](/demand/nz/categories/nz-outdoor-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bivouac Outdoor or Hunting & Fishing more popular in search? In September 2026, Hunting & Fishing had more branded searches than Bivouac Outdoor among outdoor equipment retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Bivouac Outdoor had 6,600. Hunting & Fishing made up 32.5% of all outdoor equipment retailer searches we track, and Bivouac Outdoor accounted for 3.5%. ## Cite this page Brandwave. "Bivouac Outdoor vs Hunting & Fishing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bivouac-outdoor-vs-hunting-and-fishing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bivouac-outdoor-vs-hunting-and-fishing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.