---
title: "Bitwarden vs NordPass: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bitwarden or NordPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bitwarden-vs-nordpass"
publisher: "Brandwave"
---

# Bitwarden vs NordPass: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bitwarden or NordPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitwarden and NordPass
- **Competitive set**: Password managers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bitwarden Share of Search**: 43.6%
- **NordPass Share of Search**: 3.3%

## Which is more popular in search, Bitwarden or NordPass?

- In August 2026, Bitwarden had more branded searches than NordPass among password managers in New Zealand. Bitwarden was estimated to have 8.2K branded searches compared to NordPass’ 620, and held a 43.6% Share of Search versus NordPass’ 3.3%.
- Bitwarden was ahead of NordPass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers in New Zealand moved from 33.3% to 43.6%, and its estimated monthly branded searches moved from 5.3K to 8.2K.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers in New Zealand moved from 5.8% to 3.3%, and its estimated monthly branded searches moved from 920 to 620.

## How did search popularity change for New Zealand password managers in August 2026?

- In August 2026, Bitwarden gained estimated Share of Search among password managers in New Zealand, from 39.2% to 43.6%.
- Estimated monthly branded searches for NordPass in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.

## Month by month

| Month | Bitwarden estimated searches | Bitwarden Share of Search | Bitwarden rank | NordPass estimated searches | NordPass Share of Search | NordPass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.3K | 33.3% | 1 | 920 | 5.8% | 5 |
| Nov 2025 | 4.5K | 29.5% | 1 | 1K | 6.6% | 4 |
| Dec 2025 | 4.4K | 35.1% | 1 | 550 | 4.4% | 5 |
| Jan 2026 | 5.5K | 32.5% | 1 | 870 | 5.2% | 5 |
| Feb 2026 | 4.8K | 26.7% | 2 | 1.8K | 10.1% | 4 |
| Mar 2026 | 7.6K | 35% | 1 | 2.2K | 10.3% | 4 |
| Apr 2026 | 6.4K | 33.1% | 1 | 2.5K | 13.1% | 4 |
| May 2026 | 8.9K | 37.6% | 1 | 3.5K | 15% | 4 |
| Jun 2026 | 11.9K | 47.7% | 1 | 650 | 2.6% | 5 |
| Jul 2026 | 8.9K | 39.2% | 1 | 820 | 3.6% | 5 |
| Aug 2026 | 8.2K | 43.6% | 1 | 620 | 3.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitwarden’s and NordPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitwarden**: Measured on the search terms “bitwarden”, “bitwarden app”, “bitwarden chrome”, “bitwarden chrome extension”, “bitwarden com”, “bitwarden download”, “bitwarden extension”, “bitwarden firefox”, “bitwarden firefox extension”, “bitwarden free”, “bitwarden online”, “bitwarden password manager”, “bitwarden pricing”, “bitwarden vault” and “bitwarden web vault”, summed into one figure.
- **NordPass**: Measured on the search terms “nordpass”, “nordpass app”, “nordpass com”, “nordpass download”, “nordpass online”, “nordpass password manager” and “nordpass passwords”, summed into one figure.

- [Bitwarden profile](/demand/nz/brands/bitwarden)
- [NordPass profile](/demand/nz/brands/nordpass)
- [All password managers in New Zealand](/demand/nz/categories/nz-password-managers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitwarden or NordPass?

In August 2026, Bitwarden had more branded searches than NordPass among password managers in New Zealand. Bitwarden was estimated to have 8.2K branded searches compared to NordPass’ 620, and held a 43.6% Share of Search versus NordPass’ 3.3%.

## Cite this page

Brandwave. "Bitwarden vs NordPass: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bitwarden-vs-nordpass

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bitwarden-vs-nordpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.