--- title: "Bitly vs Short.io: Which is more popular in New Zealand?" description: "Is Bitly or Short.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Link shortener and QR code tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bitly-vs-short-io" publisher: "Brandwave" --- # Bitly vs Short.io: Which is more popular in New Zealand? Is Bitly or Short.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Link shortener and QR code tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bitly and Short.io - **Competitive set**: Link shortener and QR code tools - **Market**: New Zealand - **Month measured**: Oct 2026 - **Bitly Share of Search**: 10.8% - **Short.io Share of Search**: 0.11% ## Is Bitly or Short.io more popular in search? - In October 2026, Bitly had more branded searches than Short.io among link shortener and QR code tools in New Zealand. Bitly had about 1,890 branded searches, while Short.io had 20. Bitly made up 10.8% of all link shortener and QR code tool searches we track, and Short.io accounted for 0.11%. - Bitly was ahead of Short.io in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Bitly’s share of searches among link shortener and QR code tools in New Zealand moved from 14% to 10.8%, and its estimated monthly branded searches moved from 2.3K to 1.9K. - Across the 12 months ending October 2026, Short.io’s share of searches among link shortener and QR code tools in New Zealand moved from 0.31% to 0.11%, and its estimated monthly branded searches moved from 50 to 20. ## Top link shortener and QR code tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. Short.io was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bitly was listed before Short.io in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rebrandly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TinyURL | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Short.io | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | QR Code Monkey | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | QR Code Generator | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Uniqode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about link shortener and QR code tools - Asked ChatGPT "Which link shortener or QR tool should I use in New Zealand?": 1. Bitly, 2. Rebrandly, 3. Short.io, 4. QR Code Monkey - Asked ChatGPT "What are the best link shortener and QR code tools in New Zealand?": 1. Bitly, 2. Rebrandly, 3. Short.io, 4. QR Code Monkey, 5. TinyURL, 6. QR Code Generator - Asked ChatGPT "What's the best link shortener or QR tool in New Zealand for campaign tracking?": 1. Bitly, 2. Rebrandly, 3. Short.io, 4. QR Code Generator - Searched Google, AI Overview "link shortener tool": 1. TinyURL, 2. Bitly, 3. Rebrandly - Searched Google, AI Overview "best link shortener": 1. Bitly, 2. Rebrandly, 3. TinyURL Not named in any answer: Uniqode. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand link shortener and QR code tools in October 2026? - Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026. - Estimated monthly branded searches for Bitly in New Zealand fell 17.5% over 12 measured months, from 2.3K to 1.9K in October 2026. ## How has branded search for Bitly and Short.io changed in New Zealand over the last 12 months? | Month | Bitly estimated searches | Bitly Share of Search | Bitly rank | Short.io estimated searches | Short.io Share of Search | Short.io rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.3K | 14% | 3 | 50 | 0.31% | 7 | | Dec 2025 | 1.2K | 13.2% | 3 | 30 | 0.32% | 6 | | Jan 2026 | 1.9K | 17.7% | 3 | 30 | 0.28% | 7 | | Feb 2026 | 2.2K | 14.1% | 3 | 30 | 0.19% | 7 | | Mar 2026 | 2.5K | 12.9% | 3 | 40 | 0.21% | 7 | | Apr 2026 | 2.7K | 18.7% | 2 | 40 | 0.28% | 6 | | May 2026 | 4.3K | 19% | 2 | 20 | 0.09% | 7 | | Jun 2026 | 3K | 14% | 3 | 20 | 0.1% | 7 | | Jul 2026 | 2.4K | 13.1% | 3 | 20 | 0.11% | 7 | | Aug 2026 | 2.5K | 14.4% | 3 | 40 | 0.23% | 7 | | Sep 2026 | 1.6K | 10.6% | 3 | 20 | 0.13% | 7 | | Oct 2026 | 1.9K | 10.8% | 3 | 20 | 0.11% | 7 | ## How are Bitly’s and Short.io’s branded searches counted? Brandwave collects information about searches that people make online using Bitly’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bitly**: Measured on the search terms “bitly”, “bitly link”, “bitly link shortener” and “bitly short url”, summed into one figure. - **Short.io**: Measured on the search terms “short io” and “short.io”, summed into one figure. - [Bitly profile](/demand/nz/brands/bitly) - [Short.io profile](/demand/nz/brands/short-io) - [All link shortener and QR code tools in New Zealand](/demand/nz/categories/nz-link-and-qr-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bitly or Short.io more popular in search? In October 2026, Bitly had more branded searches than Short.io among link shortener and QR code tools in New Zealand. Bitly had about 1,890 branded searches, while Short.io had 20. Bitly made up 10.8% of all link shortener and QR code tool searches we track, and Short.io accounted for 0.11%. ## Cite this page Brandwave. "Bitly vs Short.io: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bitly-vs-short-io This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bitly-vs-short-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.