---
title: "Bitly vs Rebrandly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bitly or Rebrandly? Compare estimated monthly branded-search demand and Share of Search inside the Link shortener and QR code tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bitly-vs-rebrandly"
publisher: "Brandwave"
---

# Bitly vs Rebrandly: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bitly or Rebrandly? Compare estimated monthly branded-search demand and Share of Search inside the Link shortener and QR code tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitly and Rebrandly
- **Competitive set**: Link shortener and QR code tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bitly Share of Search**: 30.3%
- **Rebrandly Share of Search**: 2.5%

## Which is more popular in search, Bitly or Rebrandly?

- In August 2026, Bitly had more branded searches than Rebrandly among link shortener and QR code tools in New Zealand. Bitly was estimated to have 2.1K branded searches compared to Rebrandly’s 170, and held a 30.3% Share of Search versus Rebrandly’s 2.5%.
- Bitly was ahead of Rebrandly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand moved from 49.5% to 30.3%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
- Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among link shortener and QR code tools in New Zealand moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 230 to 170.

## How did search popularity change for New Zealand link shortener and QR code tools in August 2026?

- In August 2026, Bitly overtook QR Code Generator to rank 2nd among link shortener and QR code tools in New Zealand, at 30.3%.
- Estimated monthly branded searches for Rebrandly in New Zealand fell 26.1% over 11 measured months, from 230 to 170 in August 2026.

## Month by month

| Month | Bitly estimated searches | Bitly Share of Search | Bitly rank | Rebrandly estimated searches | Rebrandly Share of Search | Rebrandly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 49.5% | 1 | 230 | 4.3% | 4 |
| Nov 2025 | 2.2K | 44.8% | 1 | 190 | 3.9% | 5 |
| Dec 2025 | 1.2K | 39.5% | 1 | 170 | 5.8% | 4 |
| Jan 2026 | 1.8K | 45.8% | 1 | 190 | 4.9% | 4 |
| Feb 2026 | 2.1K | 38.4% | 1 | 190 | 3.4% | 5 |
| Mar 2026 | 2.3K | 35.3% | 1 | 260 | 4% | 5 |
| Apr 2026 | 2.4K | 38.5% | 1 | 250 | 4.1% | 5 |
| May 2026 | 3.7K | 33.5% | 2 | 230 | 2.1% | 5 |
| Jun 2026 | 2.4K | 18.6% | 3 | 160 | 1.3% | 5 |
| Jul 2026 | 1.9K | 22.4% | 3 | 180 | 2.1% | 5 |
| Aug 2026 | 2.1K | 30.3% | 2 | 170 | 2.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitly’s and Rebrandly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitly**: Measured on the search terms “bitly”, “bitly com”, “bitly link”, “bitly link shortener”, “bitly near me”, “bitly nz” and “bitly short url”, summed into one figure.
- **Rebrandly**: Measured on the search terms “rebrandly”, “rebrandly com”, “rebrandly link shortener” and “rebrandly short url”, summed into one figure.

- [Bitly profile](/demand/nz/brands/bitly)
- [Rebrandly profile](/demand/nz/brands/rebrandly)
- [All link shortener and QR code tools in New Zealand](/demand/nz/categories/nz-link-and-qr-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitly or Rebrandly?

In August 2026, Bitly had more branded searches than Rebrandly among link shortener and QR code tools in New Zealand. Bitly was estimated to have 2.1K branded searches compared to Rebrandly’s 170, and held a 30.3% Share of Search versus Rebrandly’s 2.5%.

## Cite this page

Brandwave. "Bitly vs Rebrandly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bitly-vs-rebrandly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bitly-vs-rebrandly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.