--- title: "Bitly vs Dub: Which is more popular in New Zealand?" description: "Is Bitly or Dub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bitly-vs-dub" publisher: "Brandwave" --- # Bitly vs Dub: Which is more popular in New Zealand? Is Bitly or Dub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bitly and Dub - **Competitive set**: Short link management platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Bitly Share of Search**: 24.4% - **Dub Share of Search**: 8.4% ## Is Bitly or Dub more popular in search? - In October 2026, Bitly had more branded searches than Dub among short link management platforms in New Zealand. Bitly had about 1,710 branded searches, while Dub had 590. Bitly made up 24.4% of all short link management platform searches we track, and Dub accounted for 8.4%. - Bitly was ahead of Dub in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand moved from 28.2% to 24.4%, and its estimated monthly branded searches moved from 2K to 1.7K. - Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand moved from 6.7% to 8.4%, and its estimated monthly branded searches moved from 480 to 590. ## Top short link management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. Dub was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bitly was listed before Dub in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Short.io | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rebrandly | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dub | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Linkly | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TinyURL | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BL.INK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about short link management platforms - Asked ChatGPT "Which short link management platform should I use in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly - Asked ChatGPT "What are the best short link management platforms in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly, 4. Dub, 5. Linkly - Asked ChatGPT "What's the best short link management platform in New Zealand for tracked marketing links?": 1. Short.io, 2. Rebrandly, 3. Bitly - Searched Google, AI Overview "link management platform": 1. Bitly, 2. Linkly, 3. Rebrandly - Searched Google, AI Overview "best url shortener": 1. Bitly, 2. TinyURL, 3. Dub, 4. Rebrandly, 5. Short.io Not named in any answer: BL.INK. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand short link management platforms in October 2026? - In October 2026, Bitly gained share of searches among short link management platforms in New Zealand, from 21.4% to 24.4%. - In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%. ## How has branded search for Bitly and Dub changed in New Zealand over the last 12 months? | Month | Bitly estimated searches | Bitly Share of Search | Bitly rank | Dub estimated searches | Dub Share of Search | Dub rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2K | 28.2% | 2 | 480 | 6.7% | 4 | | Dec 2025 | 1.1K | 21.6% | 3 | 390 | 7.7% | 4 | | Jan 2026 | 1.7K | 26.7% | 2 | 480 | 7.6% | 4 | | Feb 2026 | 2K | 30.6% | 2 | 390 | 6% | 4 | | Mar 2026 | 2K | 27.6% | 2 | 590 | 8% | 4 | | Apr 2026 | 2.1K | 30.6% | 2 | 480 | 7.1% | 4 | | May 2026 | 3.1K | 32.8% | 2 | 480 | 5.1% | 4 | | Jun 2026 | 1.8K | 23.5% | 2 | 390 | 5.2% | 4 | | Jul 2026 | 1.4K | 21.1% | 2 | 480 | 7.2% | 4 | | Aug 2026 | 1.7K | 23.1% | 2 | 590 | 7.8% | 4 | | Sep 2026 | 1.4K | 21.4% | 3 | 720 | 10.9% | 4 | | Oct 2026 | 1.7K | 24.4% | 3 | 590 | 8.4% | 4 | ## How are Bitly’s and Dub’s branded searches counted? Brandwave collects information about searches that people make online using Bitly’s and Dub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bitly**: Measured on the search terms “bitly” and “bitly link”, summed into one figure. - **Dub**: Measured on the search term “dub”. - [Bitly profile](/demand/nz/brands/bitly) - [Dub profile](/demand/nz/brands/dub) - [All short link management platforms in New Zealand](/demand/nz/categories/nz-short-link-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bitly or Dub more popular in search? In October 2026, Bitly had more branded searches than Dub among short link management platforms in New Zealand. Bitly had about 1,710 branded searches, while Dub had 590. Bitly made up 24.4% of all short link management platform searches we track, and Dub accounted for 8.4%. ## Cite this page Brandwave. "Bitly vs Dub: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bitly-vs-dub This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bitly-vs-dub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.