--- title: "Bitly vs BL.INK: Which is more popular in New Zealand?" description: "Is Bitly or BL.INK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bitly-vs-bl-ink" publisher: "Brandwave" --- # Bitly vs BL.INK: Which is more popular in New Zealand? Is Bitly or BL.INK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bitly and BL.INK - **Competitive set**: Short link management platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Bitly Share of Search**: 24.4% - **BL.INK Share of Search**: 27.1% ## Is Bitly or BL.INK more popular in search? - In October 2026, BL.INK had more branded searches than Bitly among short link management platforms in New Zealand. BL.INK had about 1,900 branded searches, while Bitly had 1,710. BL.INK made up 27.1% of all short link management platform searches we track, and Bitly accounted for 24.4%. - The lead changed hands 3 times in the 12 months ending October 2026: BL.INK took it in December 2025, Bitly took it in January 2026, BL.INK took it in September 2026. - Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand moved from 28.2% to 24.4%, and its estimated monthly branded searches moved from 2K to 1.7K. - Across the 12 months ending October 2026, BL.INK’s share of searches among short link management platforms in New Zealand moved from 18.2% to 27.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top short link management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. BL.INK did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Short.io | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rebrandly | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dub | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Linkly | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TinyURL | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BL.INK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about short link management platforms - Asked ChatGPT "Which short link management platform should I use in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly - Asked ChatGPT "What are the best short link management platforms in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly, 4. Dub, 5. Linkly - Asked ChatGPT "What's the best short link management platform in New Zealand for tracked marketing links?": 1. Short.io, 2. Rebrandly, 3. Bitly - Searched Google, AI Overview "link management platform": 1. Bitly, 2. Linkly, 3. Rebrandly - Searched Google, AI Overview "best url shortener": 1. Bitly, 2. TinyURL, 3. Dub, 4. Rebrandly, 5. Short.io Not named in any answer: BL.INK. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand short link management platforms in October 2026? - In October 2026, Bitly gained share of searches among short link management platforms in New Zealand, from 21.4% to 24.4%. - In October 2026, BL.INK gained share of searches among short link management platforms in New Zealand, from 24.2% to 27.1%. ## How has branded search for Bitly and BL.INK changed in New Zealand over the last 12 months? | Month | Bitly estimated searches | Bitly Share of Search | Bitly rank | BL.INK estimated searches | BL.INK Share of Search | BL.INK rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2K | 28.2% | 2 | 1.3K | 18.2% | 3 | | Dec 2025 | 1.1K | 21.6% | 3 | 1.3K | 25.8% | 2 | | Jan 2026 | 1.7K | 26.7% | 2 | 1.3K | 20.6% | 3 | | Feb 2026 | 2K | 30.6% | 2 | 1.3K | 20% | 3 | | Mar 2026 | 2K | 27.6% | 2 | 1.3K | 17.6% | 3 | | Apr 2026 | 2.1K | 30.6% | 2 | 1.3K | 19.2% | 3 | | May 2026 | 3.1K | 32.8% | 2 | 1.6K | 17.1% | 3 | | Jun 2026 | 1.8K | 23.5% | 2 | 1.6K | 21.2% | 3 | | Jul 2026 | 1.4K | 21.1% | 2 | 1.3K | 19.5% | 3 | | Aug 2026 | 1.7K | 23.1% | 2 | 1.3K | 17.3% | 3 | | Sep 2026 | 1.4K | 21.4% | 3 | 1.6K | 24.2% | 2 | | Oct 2026 | 1.7K | 24.4% | 3 | 1.9K | 27.1% | 2 | ## How are Bitly’s and BL.INK’s branded searches counted? Brandwave collects information about searches that people make online using Bitly’s and BL.INK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bitly**: Measured on the search terms “bitly” and “bitly link”, summed into one figure. - **BL.INK**: Measured on the search terms “bl ink” and “bl.ink”, summed into one figure. - [Bitly profile](/demand/nz/brands/bitly) - [BL.INK profile](/demand/nz/brands/bl-ink) - [All short link management platforms in New Zealand](/demand/nz/categories/nz-short-link-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bitly or BL.INK more popular in search? In October 2026, BL.INK had more branded searches than Bitly among short link management platforms in New Zealand. BL.INK had about 1,900 branded searches, while Bitly had 1,710. BL.INK made up 27.1% of all short link management platform searches we track, and Bitly accounted for 24.4%. ## Cite this page Brandwave. "Bitly vs BL.INK: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bitly-vs-bl-ink This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bitly-vs-bl-ink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.