--- title: "Bitdefender vs ESET: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bitdefender or ESET? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bitdefender-vs-eset" publisher: "Brandwave" --- # Bitdefender vs ESET: Which is more popular by branded search in New Zealand? Which is more popular in search, Bitdefender or ESET? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bitdefender and ESET - **Competitive set**: Antivirus software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bitdefender Share of Search**: 19% - **ESET Share of Search**: 8.7% ## Which is more popular in search, Bitdefender or ESET? - In August 2026, Bitdefender had more branded searches than ESET among antivirus software in New Zealand. Bitdefender was estimated to have 2.7K branded searches compared to ESET’s 1.2K, and held a 19% Share of Search versus ESET’s 8.7%. - Bitdefender was ahead of ESET in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software in New Zealand moved from 17.6% to 19%, and its estimated monthly branded searches moved from 2.8K to 2.7K. - Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software in New Zealand moved from 12.7% to 8.7%, and its estimated monthly branded searches moved from 2K to 1.2K. ## How did search popularity change for New Zealand antivirus software in August 2026? - In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%. - In August 2026, Bitdefender lost estimated Share of Search among antivirus software in New Zealand, from 21% to 19%. - In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%. ## Month by month | Month | Bitdefender estimated searches | Bitdefender Share of Search | Bitdefender rank | ESET estimated searches | ESET Share of Search | ESET rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 17.6% | 3 | 2K | 12.7% | 5 | | Nov 2025 | 2.7K | 18.6% | 3 | 1.8K | 12.3% | 4 | | Dec 2025 | 2.2K | 15.1% | 3 | 1.4K | 9.3% | 6 | | Jan 2026 | 2.7K | 17.4% | 3 | 1.5K | 9.6% | 6 | | Feb 2026 | 2.5K | 16.7% | 3 | 1.3K | 9% | 6 | | Mar 2026 | 3K | 18.8% | 3 | 1.6K | 10.3% | 6 | | Apr 2026 | 2.5K | 17.3% | 3 | 1.4K | 9.7% | 6 | | May 2026 | 2.9K | 18.2% | 3 | 1.4K | 8.6% | 6 | | Jun 2026 | 2.9K | 18.4% | 3 | 1.4K | 9.1% | 6 | | Jul 2026 | 3K | 21% | 2 | 1.4K | 9.4% | 6 | | Aug 2026 | 2.7K | 19% | 3 | 1.2K | 8.7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bitdefender’s and ESET’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bitdefender**: Measured on the search terms “bitdefender”, “bitdefender antivirus for mac”, “bitdefender antivirus plus”, “bitdefender av”, “bitdefender cen”, “bitdefender com”, “bitdefender free”, “bitdefender mobile security”, “bitdefender near me”, “bitdefender new zealand”, “bitdefender nz”, “bitdefender online” and “bitdefender total sec”, summed into one figure. - **ESET**: Measured on the search terms “eset”, “eset 32 antivirus”, “eset 32 download”, “eset antivirus”, “eset com”, “eset download”, “eset free”, “eset internet security”, “eset near me”, “eset nod 32”, “eset nz”, “eset online”, “eset protect”, “eset security” and “eset security download”, summed into one figure. - [Bitdefender profile](/demand/nz/brands/bitdefender) - [ESET profile](/demand/nz/brands/eset) - [All antivirus software in New Zealand](/demand/nz/categories/nz-antivirus-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bitdefender or ESET? In August 2026, Bitdefender had more branded searches than ESET among antivirus software in New Zealand. Bitdefender was estimated to have 2.7K branded searches compared to ESET’s 1.2K, and held a 19% Share of Search versus ESET’s 8.7%. ## Cite this page Brandwave. "Bitdefender vs ESET: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bitdefender-vs-eset This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bitdefender-vs-eset. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.