---
title: "Bitbucket vs GitLab: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bitbucket or GitLab? Compare estimated monthly branded-search demand and Share of Search inside the Code hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bitbucket-vs-gitlab"
publisher: "Brandwave"
---

# Bitbucket vs GitLab: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bitbucket or GitLab? Compare estimated monthly branded-search demand and Share of Search inside the Code hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitbucket and GitLab
- **Competitive set**: Code hosting platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bitbucket Share of Search**: 2.1%
- **GitLab Share of Search**: 4.5%

## Which is more popular in search, Bitbucket or GitLab?

- In August 2026, GitLab had more branded searches than Bitbucket among code hosting platforms in New Zealand. GitLab was estimated to have 2.2K branded searches compared to Bitbucket’s 1K, and held a 4.5% Share of Search versus Bitbucket’s 2.1%.
- GitLab was ahead of Bitbucket in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms in New Zealand moved from 3% to 2.1%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand moved from 6.5% to 4.5%, and its estimated monthly branded searches held steady at 2.2K.

## How did search popularity change for New Zealand code hosting platforms in August 2026?

- GitLab’s estimated Share of Search among code hosting platforms in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in August 2026.

## Month by month

| Month | Bitbucket estimated searches | Bitbucket Share of Search | Bitbucket rank | GitLab estimated searches | GitLab Share of Search | GitLab rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 3% | 3 | 2.2K | 6.5% | 2 |
| Nov 2025 | 1K | 3.5% | 3 | 1.9K | 6.5% | 2 |
| Dec 2025 | 730 | 3.1% | 3 | 1.5K | 6.5% | 2 |
| Jan 2026 | 730 | 3% | 3 | 1.6K | 6.5% | 2 |
| Feb 2026 | 900 | 2.6% | 3 | 1.5K | 4.5% | 2 |
| Mar 2026 | 1K | 2% | 3 | 2.3K | 4.5% | 2 |
| Apr 2026 | 900 | 2% | 3 | 2.2K | 5% | 2 |
| May 2026 | 1K | 2% | 3 | 2.7K | 5.3% | 2 |
| Jun 2026 | 1K | 2.4% | 3 | 2.2K | 5.2% | 2 |
| Jul 2026 | 890 | 2.2% | 3 | 1.9K | 4.5% | 2 |
| Aug 2026 | 1K | 2.1% | 3 | 2.2K | 4.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitbucket’s and GitLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitbucket**: Measured on the search terms “bitbucket”, “bitbucket git”, “bitbucket online” and “bitbucket org”, summed into one figure.
- **GitLab**: Measured on the search terms “about gitlab com”, “gitlab”, “gitlab diff”, “gitlab git”, “gitlab lfs”, “gitlab nz”, “gitlab online”, “gitlab pricing” and “gitlab what is”, summed into one figure.

- [Bitbucket profile](/demand/nz/brands/bitbucket)
- [GitLab profile](/demand/nz/brands/gitlab)
- [All code hosting platforms in New Zealand](/demand/nz/categories/nz-code-hosting-platforms): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitbucket or GitLab?

In August 2026, GitLab had more branded searches than Bitbucket among code hosting platforms in New Zealand. GitLab was estimated to have 2.2K branded searches compared to Bitbucket’s 1K, and held a 4.5% Share of Search versus Bitbucket’s 2.1%.

## Cite this page

Brandwave. "Bitbucket vs GitLab: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bitbucket-vs-gitlab

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bitbucket-vs-gitlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.