--- title: "BISSELL vs Black+Decker: Which is searched more in New Zealand?" description: "Is BISSELL or Black+Decker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bissell-vs-black-and-decker" publisher: "Brandwave" --- # BISSELL vs Black+Decker: Which is searched more in New Zealand? Is BISSELL or Black+Decker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BISSELL and Black+Decker - **Competitive set**: Handheld vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BISSELL Share of Search**: 8.4% - **Black+Decker Share of Search**: 1% ## Is BISSELL or Black+Decker more popular in search? - In September 2026, BISSELL had more branded searches than Black+Decker among handheld vacuum brands in New Zealand. BISSELL had about 4,260 branded searches, while Black+Decker had 520. BISSELL made up 8.4% of all handheld vacuum brand searches we track, and Black+Decker accounted for 1%. - BISSELL was ahead of Black+Decker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BISSELL’s share of searches among handheld vacuum brands in New Zealand moved from 9.1% to 8.4%, and its estimated monthly branded searches moved from 4.1K to 4.3K. - Across the 12 months ending September 2026, Black+Decker’s share of searches among handheld vacuum brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches moved from 510 to 520. ## Top handheld vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BISSELL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker was listed before BISSELL in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shark | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Black+Decker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BISSELL | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handheld vacuum brands - Asked ChatGPT "Which handheld vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker - Asked ChatGPT "What are the best handheld vacuum brands in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker, 4. BISSELL - Asked ChatGPT "What's the best handheld vacuum brand in New Zealand for small messes?": 1. Shark, 2. Dyson, 3. Black+Decker - Searched Google, AI Overview "handheld vacuum": 1. Eufy - Searched Google, AI Overview "small vacuum cleaner": 1. Eufy Not named in any answer: DeWalt and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand handheld vacuum brands in September 2026? - In September 2026, BISSELL lost share of searches among handheld vacuum brands in New Zealand, from 10.3% to 8.4%. ## Month by month | Month | BISSELL estimated searches | BISSELL Share of Search | BISSELL rank | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1K | 9.1% | 4 | 510 | 1.1% | 6 | | Nov 2025 | 4.8K | 6.9% | 4 | 590 | 0.84% | 6 | | Dec 2025 | 4.3K | 7.3% | 4 | 620 | 1% | 6 | | Jan 2026 | 4.2K | 9.9% | 4 | 470 | 1.1% | 6 | | Feb 2026 | 3.3K | 8.8% | 4 | 390 | 1% | 6 | | Mar 2026 | 3.4K | 8.5% | 4 | 380 | 0.95% | 6 | | Apr 2026 | 3.4K | 8.8% | 4 | 450 | 1.2% | 6 | | May 2026 | 3.8K | 8.9% | 4 | 450 | 1% | 6 | | Jun 2026 | 3.8K | 8.8% | 4 | 470 | 1.1% | 6 | | Jul 2026 | 4.4K | 9.8% | 4 | 490 | 1.1% | 6 | | Aug 2026 | 4.7K | 10.3% | 4 | 560 | 1.2% | 6 | | Sep 2026 | 4.3K | 8.4% | 4 | 520 | 1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using BISSELL’s and Black+Decker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BISSELL**: Measured on the search terms “bissell”, “bissell cleaner”, “bissell helix” and “bissell steam cleaner”, summed into one figure. - **Black+Decker**: Measured on the search terms “black and decker dustbuster”, “black and decker handheld vacuum” and “black and decker vacuum”, summed into one figure. - [BISSELL profile](/demand/nz/brands/bissell) - [Black+Decker profile](/demand/nz/brands/black-and-decker) - [All handheld vacuum brands in New Zealand](/demand/nz/categories/nz-handheld-vacuum-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BISSELL or Black+Decker more popular in search? In September 2026, BISSELL had more branded searches than Black+Decker among handheld vacuum brands in New Zealand. BISSELL had about 4,260 branded searches, while Black+Decker had 520. BISSELL made up 8.4% of all handheld vacuum brand searches we track, and Black+Decker accounted for 1%. ## Cite this page Brandwave. "BISSELL vs Black+Decker: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bissell-vs-black-and-decker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bissell-vs-black-and-decker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.