--- title: "Bison vs Mongrel: Which is more popular in New Zealand?" description: "Is Bison or Mongrel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bison-vs-mongrel" publisher: "Brandwave" --- # Bison vs Mongrel: Which is more popular in New Zealand? Is Bison or Mongrel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bison and Mongrel - **Competitive set**: Workwear brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Bison Share of Search**: 4.1% - **Mongrel Share of Search**: 0.06% ## Is Bison or Mongrel more popular in search? - In October 2026, Bison had more branded searches than Mongrel among workwear brands in New Zealand. Bison had about 1,900 branded searches, while Mongrel had 30. Bison made up 4.1% of all workwear brand searches we track, and Mongrel accounted for 0.06%. - Bison was ahead of Mongrel in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Bison’s share of searches among workwear brands in New Zealand moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending October 2026, Mongrel’s share of searches among workwear brands in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 30. ## Top workwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bison was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mongrel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FXD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hard Yakka | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bisley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Syzmik | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kaiwaka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Swanndri | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bison | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | King Gee | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Cactus Outdoor | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Carhartt WIP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Portwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mongrel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workwear brands - Asked ChatGPT "Which workwear brand should I buy in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka - Asked ChatGPT "What are the best workwear brands in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka, 6. Swanndri, 7. Bison, 8. Cactus Outdoor - Asked ChatGPT "What's the best workwear brand in New Zealand for durable work clothes?": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Cactus Outdoor - Searched Google, AI Overview "workwear brands": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Syzmik, 5. King Gee, 6. Bison, 7. Swanndri, 8. Kaiwaka - Searched Google, AI Overview "work trousers nz": 1. FXD, 2. Hard Yakka, 3. Bisley Not named in any answer: Carhartt WIP, Dickies, Portwest, Caterpillar and Mongrel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand workwear brands in October 2026? - In October 2026, Bison lost share of searches among workwear brands in New Zealand, from 5.1% to 4.1%. ## How has branded search for Bison and Mongrel changed in New Zealand over the last 12 months? | Month | Bison estimated searches | Bison Share of Search | Bison rank | Mongrel estimated searches | Mongrel Share of Search | Mongrel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.4K | 4.4% | 5 | 30 | 0.06% | 14 | | Dec 2025 | 1.9K | 3.5% | 5 | 20 | 0.04% | 14 | | Jan 2026 | 1.9K | 4% | 5 | 40 | 0.08% | 14 | | Feb 2026 | 1.9K | 4.4% | 5 | 40 | 0.09% | 14 | | Mar 2026 | 1.9K | 3.4% | 5 | 30 | 0.05% | 14 | | Apr 2026 | 1.9K | 2.8% | 5 | 40 | 0.06% | 14 | | May 2026 | 2.4K | 3.5% | 5 | 30 | 0.04% | 14 | | Jun 2026 | 2.4K | 3.3% | 5 | 40 | 0.05% | 14 | | Jul 2026 | 4.4K | 6.5% | 5 | 30 | 0.04% | 14 | | Aug 2026 | 2.4K | 4% | 5 | 20 | 0.03% | 14 | | Sep 2026 | 2.4K | 5.1% | 5 | 30 | 0.06% | 14 | | Oct 2026 | 1.9K | 4.1% | 5 | 30 | 0.06% | 14 | ## How are Bison’s and Mongrel’s branded searches counted? Brandwave collects information about searches that people make online using Bison’s and Mongrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bison**: Measured on the search term “bison”. - **Mongrel**: Measured on the search term “mongrel work boots”. - [Bison profile](/demand/nz/brands/bison) - [Mongrel profile](/demand/nz/brands/mongrel) - [All workwear brands in New Zealand](/demand/nz/categories/nz-workwear-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bison or Mongrel more popular in search? In October 2026, Bison had more branded searches than Mongrel among workwear brands in New Zealand. Bison had about 1,900 branded searches, while Mongrel had 30. Bison made up 4.1% of all workwear brand searches we track, and Mongrel accounted for 0.06%. ## Cite this page Brandwave. "Bison vs Mongrel: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bison-vs-mongrel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bison-vs-mongrel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.