--- title: "Birkenstock vs Skechers: Which is searched more in New Zealand?" description: "Is Birkenstock or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandals women brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/birkenstock-vs-skechers" publisher: "Brandwave" --- # Birkenstock vs Skechers: Which is searched more in New Zealand? Is Birkenstock or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandals women brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birkenstock and Skechers - **Competitive set**: Sandals women brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Birkenstock Share of Search**: 63% - **Skechers Share of Search**: 36.9% ## Is Birkenstock or Skechers more popular in search? - In September 2026, Birkenstock had more branded searches than Skechers among sandals women brands in New Zealand. Birkenstock had about 45,400 branded searches, while Skechers had 26,600. Birkenstock made up 63% of all sandals women brand searches we track, and Skechers accounted for 36.9%. - Birkenstock was ahead of Skechers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals women brands in New Zealand moved from 63.5% to 63%, and its estimated monthly branded searches moved from 47.3K to 45.4K. - Across the 12 months ending September 2026, Skechers’ share of searches among sandals women brands in New Zealand moved from 36.5% to 36.9%, and its estimated monthly branded searches moved from 27.2K to 26.6K. ## Top sandals women brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Birkenstock was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Skechers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Birkenstock was listed before Skechers in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Birkenstock | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Skechers | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Teva | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about sandals women brands - Asked ChatGPT "Which sandals women brand should I buy in New Zealand?": 1. Birkenstock, 2. Skechers, 3. Teva - Asked ChatGPT "What are the best sandals women brands in New Zealand?": 1. Birkenstock, 2. Teva - Asked ChatGPT "What's the best sandals women brand in New Zealand for women?": 1. Birkenstock, 2. Skechers - Searched Google, AI Overview "comfortable women's sandals": 1. Skechers, 2. Teva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sandals women brands in September 2026? - In September 2026, Birkenstock gained share of searches among sandals women brands in New Zealand, from 58.9% to 63%. - In September 2026, Skechers lost share of searches among sandals women brands in New Zealand, from 41% to 36.9%. ## Month by month | Month | Birkenstock estimated searches | Birkenstock Share of Search | Birkenstock rank | Skechers estimated searches | Skechers Share of Search | Skechers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 47.3K | 63.5% | 1 | 27.2K | 36.5% | 2 | | Nov 2025 | 100K | 71.5% | 1 | 39.8K | 28.4% | 2 | | Dec 2025 | 99.6K | 74.6% | 1 | 33.9K | 25.4% | 2 | | Jan 2026 | 56.9K | 67.6% | 1 | 27.2K | 32.4% | 2 | | Feb 2026 | 37.3K | 62.6% | 1 | 22.1K | 37.2% | 2 | | Mar 2026 | 36.7K | 58.2% | 1 | 26.3K | 41.7% | 2 | | Apr 2026 | 32.5K | 55.2% | 1 | 26.3K | 44.7% | 2 | | May 2026 | 33K | 55.3% | 1 | 26.7K | 44.7% | 2 | | Jun 2026 | 33.3K | 55.9% | 1 | 26.2K | 44% | 2 | | Jul 2026 | 33.1K | 59.5% | 1 | 22.5K | 40.4% | 2 | | Aug 2026 | 38.5K | 58.9% | 1 | 26.8K | 41% | 2 | | Sep 2026 | 45.4K | 63% | 1 | 26.6K | 36.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Birkenstock’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birkenstock**: Measured on the search terms “birkenstock”, “birkenstock boston”, “birkenstock boston clog”, “birkenstock clogs”, “birkenstock eva”, “birkenstock loafers”, “birkenstock mayari”, “birkenstock mocha”, “birkenstock sale”, “birkenstock sandale”, “birkenstock shoes” and “milano birkenstock”, summed into one figure. - **Skechers**: Measured on the search terms “skechers”, “skechers arch fit”, “skechers go walk”, “skechers henderson”, “skechers sale”, “skechers sandals”, “skechers slip ons”, “skechers slippers”, “skechers uno” and “skechers westgate”, summed into one figure. - [Birkenstock profile](/demand/nz/brands/birkenstock) - [Skechers profile](/demand/nz/brands/skechers) - [All sandals women brands in New Zealand](/demand/nz/categories/nz-sandals-women-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birkenstock or Skechers more popular in search? In September 2026, Birkenstock had more branded searches than Skechers among sandals women brands in New Zealand. Birkenstock had about 45,400 branded searches, while Skechers had 26,600. Birkenstock made up 63% of all sandals women brand searches we track, and Skechers accounted for 36.9%. ## Cite this page Brandwave. "Birkenstock vs Skechers: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/birkenstock-vs-skechers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/birkenstock-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.