--- title: "Birds Eye vs Wattie's: Which is searched more in New Zealand?" description: "Is Birds Eye or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/birds-eye-vs-watties" publisher: "Brandwave" --- # Birds Eye vs Wattie's: Which is searched more in New Zealand? Is Birds Eye or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birds Eye and Wattie's - **Competitive set**: Frozen food brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Birds Eye Share of Search**: 5.6% - **Wattie's Share of Search**: 29.6% ## Is Birds Eye or Wattie's more popular in search? - In September 2026, Wattie's had more branded searches than Birds Eye among frozen food brands in New Zealand. Wattie's had about 3,100 branded searches, while Birds Eye had 590. Wattie's made up 29.6% of all frozen food brand searches we track, and Birds Eye accounted for 5.6%. - Wattie's was ahead of Birds Eye in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birds Eye’s share of searches among frozen food brands in New Zealand moved from 4.3% to 5.6%, and its estimated monthly branded searches moved from 570 to 590. - Across the 12 months ending September 2026, Wattie's’ share of searches among frozen food brands in New Zealand moved from 28.6% to 29.6%, and its estimated monthly branded searches moved from 3.8K to 3.1K. ## Top frozen food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wattie's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Birds Eye was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wattie's was listed before Birds Eye in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wattie's | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | McCain | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Birds Eye | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Tegel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Talley's | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | LeaderBrand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oob Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frozen food brands - Asked ChatGPT "Which frozen food brand should I buy in New Zealand?": 1. Wattie's, 2. McCain, 3. Tegel - Asked ChatGPT "What are the best frozen food brands in New Zealand?": 1. McCain, 2. Wattie's, 3. Birds Eye, 4. Talley's, 5. Tegel - Asked ChatGPT "What's the best frozen food brand in New Zealand for easy dinners?": 1. Wattie's, 2. McCain - Searched Google, AI Overview "frozen food nz": 1. McCain - Searched Google, AI Overview "best frozen meals": named none of the brands we track Not named in any answer: LeaderBrand and Oob Organic. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand frozen food brands in September 2026? - In September 2026, Wattie's lost share of searches among frozen food brands in New Zealand, from 34.5% to 29.6%. ## Month by month | Month | Birds Eye estimated searches | Birds Eye Share of Search | Birds Eye rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 4.3% | 6 | 3.8K | 28.6% | 1 | | Nov 2025 | 630 | 5.9% | 6 | 3.1K | 29.1% | 1 | | Dec 2025 | 460 | 4.8% | 7 | 2.3K | 23.4% | 2 | | Jan 2026 | 550 | 5% | 7 | 3.2K | 29.6% | 1 | | Feb 2026 | 530 | 5% | 6 | 3.1K | 29.7% | 1 | | Mar 2026 | 770 | 2% | 6 | 26.3K | 67.2% | 1 | | Apr 2026 | 530 | 4.6% | 6 | 4.1K | 35.6% | 1 | | May 2026 | 670 | 4.7% | 6 | 4.9K | 34.9% | 1 | | Jun 2026 | 610 | 6.1% | 6 | 2.9K | 28.7% | 1 | | Jul 2026 | 660 | 6.5% | 6 | 3K | 29.9% | 1 | | Aug 2026 | 660 | 5.7% | 6 | 4K | 34.5% | 1 | | Sep 2026 | 590 | 5.6% | 6 | 3.1K | 29.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Birds Eye’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birds Eye**: Measured on the search terms “birds eye”, “birds eye chips”, “birds eye fish”, “birds eye fries”, “birds eye frozen” and “birds eye vegetables”, summed into one figure. - **Wattie's**: Measured on the search terms “chilli beans watties”, “wattie s”, “wattie's”, “watties”, “watties beans”, “watties beetroot”, “watties big eat”, “watties chilli beans”, “watties ketchup”, “watties mexican beans”, “watties spaghetti”, “watties tomato”, “watties tomato paste” and “watties tomato puree”, summed into one figure. - [Birds Eye profile](/demand/nz/brands/birds-eye) - [Wattie's profile](/demand/nz/brands/watties) - [All frozen food brands in New Zealand](/demand/nz/categories/nz-frozen-food-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birds Eye or Wattie's more popular in search? In September 2026, Wattie's had more branded searches than Birds Eye among frozen food brands in New Zealand. Wattie's had about 3,100 branded searches, while Birds Eye had 590. Wattie's made up 29.6% of all frozen food brand searches we track, and Birds Eye accounted for 5.6%. ## Cite this page Brandwave. "Birds Eye vs Wattie's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/birds-eye-vs-watties This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/birds-eye-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.