---
title: "Birds Eye vs Oob Organic: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Birds Eye or Oob Organic? Compare estimated monthly branded-search demand and Share of Search inside the Frozen food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/birds-eye-vs-oob-organic"
publisher: "Brandwave"
---

# Birds Eye vs Oob Organic: Which is more popular by branded search in New Zealand?

Which is more popular in search, Birds Eye or Oob Organic? Compare estimated monthly branded-search demand and Share of Search inside the Frozen food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Birds Eye and Oob Organic
- **Competitive set**: Frozen food brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Birds Eye Share of Search**: 5%
- **Oob Organic Share of Search**: 1.8%

## Which is more popular in search, Birds Eye or Oob Organic?

- In August 2026, Birds Eye had more branded searches than Oob Organic among frozen food brands in New Zealand. Birds Eye was estimated to have 250 branded searches compared to Oob Organic’s 90, and held a 5% Share of Search versus Oob Organic’s 1.8%.
- The lead changed hands once in the 11 months ending August 2026: Birds Eye took it in May 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand moved from 2.1% to 5%, and its estimated monthly branded searches moved from 190 to 250.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 230 to 90.

## How did search popularity change for New Zealand frozen food brands in August 2026?

- In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
- In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.

## Month by month

| Month | Birds Eye estimated searches | Birds Eye Share of Search | Birds Eye rank | Oob Organic estimated searches | Oob Organic Share of Search | Oob Organic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190 | 2.1% | 4 | 230 | 2.5% | 3 |
| Nov 2025 | 160 | 2.9% | 4 | 320 | 5.7% | 3 |
| Dec 2025 | 160 | 2.8% | 4 | 590 | 10.2% | 3 |
| Jan 2026 | 190 | 3.3% | 4 | 860 | 15.1% | 3 |
| Feb 2026 | 210 | 3.5% | 4 | 540 | 8.9% | 3 |
| Mar 2026 | 320 | 2.6% | 4 | 490 | 4% | 3 |
| Apr 2026 | 230 | 3.7% | 4 | 370 | 5.9% | 3 |
| May 2026 | 260 | 3.4% | 3 | 250 | 3.3% | 4 |
| Jun 2026 | 260 | 4.4% | 3 | 230 | 3.9% | 4 |
| Jul 2026 | 340 | 6.1% | 3 | 240 | 4.3% | 4 |
| Aug 2026 | 250 | 5% | 3 | 90 | 1.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Birds Eye’s and Oob Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Birds Eye**: Measured on the search terms “birds eye chips”, “birds eye fish”, “birds eye fries”, “birds eye frozen”, “birds eye frozen veg” and “birds eye vegetables”, summed into one figure.
- **Oob Organic**: Measured on the search terms “oob”, “oob co nz”, “oob ice cream” and “oob organic nz”, summed into one figure.

- [Birds Eye profile](/demand/nz/brands/birds-eye)
- [Oob Organic profile](/demand/nz/brands/oob-organic)
- [All frozen food brands in New Zealand](/demand/nz/categories/nz-frozen-food-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Birds Eye or Oob Organic?

In August 2026, Birds Eye had more branded searches than Oob Organic among frozen food brands in New Zealand. Birds Eye was estimated to have 250 branded searches compared to Oob Organic’s 90, and held a 5% Share of Search versus Oob Organic’s 1.8%.

## Cite this page

Brandwave. "Birds Eye vs Oob Organic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/birds-eye-vs-oob-organic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/birds-eye-vs-oob-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.