--- title: "Birdeye vs Feefo: Which is searched more in New Zealand?" description: "Is Birdeye or Feefo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/birdeye-vs-feefo" publisher: "Brandwave" --- # Birdeye vs Feefo: Which is searched more in New Zealand? Is Birdeye or Feefo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birdeye and Feefo - **Competitive set**: Customer review platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Birdeye Share of Search**: 1% - **Feefo Share of Search**: 0.12% ## Is Birdeye or Feefo more popular in search? - In September 2026, Birdeye had more branded searches than Feefo among customer review platforms in New Zealand. Birdeye had about 170 branded searches, while Feefo had 20. Birdeye made up 1% of all customer review platform searches we track, and Feefo accounted for 0.12%. - Birdeye was ahead of Feefo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birdeye’s share of searches among customer review platforms in New Zealand moved from 0.81% to 1%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, Feefo’s share of searches among customer review platforms in New Zealand moved from 0.19% to 0.12%, and its estimated monthly branded searches moved from 40 to 20. ## Top customer review platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Birdeye was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Feefo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birdeye and Feefo were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trustpilot | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tripadvisor | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Birdeye | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Judge.me | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Yotpo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Feefo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Reviews.io | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Okendo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer review platforms - Asked ChatGPT "Which customer review platform should I use in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo - Asked ChatGPT "What are the best customer review platforms in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo, 4. Judge.me, 5. Yotpo - Asked ChatGPT "What's the best customer review platform in New Zealand for collecting online reviews?": 1. Judge.me, 2. Birdeye - Searched Google, AI Overview "customer review platform": 1. Trustpilot, 2. Reviews.io - Searched Google, AI Overview "best review platform": 1. Birdeye, 2. Yotpo, 3. Trustpilot, 4. Reviews.io, 5. Tripadvisor Not named in any answer: Okendo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customer review platforms in September 2026? - Estimated monthly branded searches for Feefo in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## Month by month | Month | Birdeye estimated searches | Birdeye Share of Search | Birdeye rank | Feefo estimated searches | Feefo Share of Search | Feefo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.81% | 4 | 40 | 0.19% | 7 | | Nov 2025 | 140 | 0.64% | 4 | 40 | 0.18% | 7 | | Dec 2025 | 110 | 0.5% | 4 | 30 | 0.14% | 7 | | Jan 2026 | 140 | 0.55% | 4 | 40 | 0.16% | 7 | | Feb 2026 | 140 | 0.68% | 3 | 40 | 0.19% | 7 | | Mar 2026 | 140 | 0.64% | 3 | 40 | 0.18% | 7 | | Apr 2026 | 90 | 0.47% | 5 | 40 | 0.21% | 7 | | May 2026 | 90 | 0.47% | 5 | 30 | 0.16% | 7 | | Jun 2026 | 110 | 0.57% | 3 | 40 | 0.21% | 7 | | Jul 2026 | 110 | 0.57% | 3 | 30 | 0.16% | 7 | | Aug 2026 | 140 | 0.73% | 3 | 20 | 0.1% | 7 | | Sep 2026 | 170 | 1% | 3 | 20 | 0.12% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Birdeye’s and Feefo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birdeye**: Measured on the search term “birdeye”. - **Feefo**: Measured on the search term “feefo”. - [Birdeye profile](/demand/nz/brands/birdeye) - [Feefo profile](/demand/nz/brands/feefo) - [All customer review platforms in New Zealand](/demand/nz/categories/nz-customer-review-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birdeye or Feefo more popular in search? In September 2026, Birdeye had more branded searches than Feefo among customer review platforms in New Zealand. Birdeye had about 170 branded searches, while Feefo had 20. Birdeye made up 1% of all customer review platform searches we track, and Feefo accounted for 0.12%. ## Cite this page Brandwave. "Birdeye vs Feefo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/birdeye-vs-feefo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/birdeye-vs-feefo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.