--- title: "BioLite vs Wizard Fire Pits: Which is searched more in New Zealand?" description: "Is BioLite or Wizard Fire Pits more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire pit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/biolite-vs-wizard-fire-pits" publisher: "Brandwave" --- # BioLite vs Wizard Fire Pits: Which is searched more in New Zealand? Is BioLite or Wizard Fire Pits more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire pit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BioLite and Wizard Fire Pits - **Competitive set**: Fire pit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BioLite Share of Search**: 4.8% - **Wizard Fire Pits Share of Search**: 91.8% ## Is BioLite or Wizard Fire Pits more popular in search? - In September 2026, Wizard Fire Pits had more branded searches than BioLite among fire pit brands in New Zealand. Wizard Fire Pits had about 1,900 branded searches, while BioLite had 100. Wizard Fire Pits made up 91.8% of all fire pit brand searches we track, and BioLite accounted for 4.8%. - Wizard Fire Pits was ahead of BioLite in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BioLite’s share of searches among fire pit brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 100. - Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand moved from 90.5% to 91.8%, and its estimated monthly branded searches held steady at 1.9K. ## Top fire pit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wizard Fire Pits appeared in all four answers. BioLite did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Wizard Fire Pits | 3 of 3 | 1 of 1 | 4 of 4 | | BioLite | 0 of 3 | 0 of 1 | 0 of 4 | | Solo Stove | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about fire pit brands - Asked ChatGPT "Which fire pit brand should I buy in New Zealand?": 1. Wizard Fire Pits, 2. Solo Stove - Asked ChatGPT "What are the best fire pit brands in New Zealand?": 1. Wizard Fire Pits - Asked ChatGPT "What's the best fire pit brand in New Zealand for outdoor entertaining?": 1. Wizard Fire Pits - Searched Google, AI Overview "fire pits nz": 1. Wizard Fire Pits Not named in any answer: BioLite. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fire pit brands in September 2026? - In September 2026, BioLite gained share of searches among fire pit brands in New Zealand, from 3.9% to 4.8%. - In September 2026, Wizard Fire Pits lost share of searches among fire pit brands in New Zealand, from 92.7% to 91.8%. ## Month by month | Month | BioLite estimated searches | BioLite Share of Search | BioLite rank | Wizard Fire Pits estimated searches | Wizard Fire Pits Share of Search | Wizard Fire Pits rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 4.8% | 2 | 1.9K | 90.5% | 1 | | Nov 2025 | 150 | 3.9% | 2 | 3.6K | 93.5% | 1 | | Dec 2025 | 120 | 3.1% | 3 | 3.6K | 93% | 1 | | Jan 2026 | 120 | 7.8% | 2 | 1.3K | 84.4% | 1 | | Feb 2026 | 100 | 9.7% | 2 | 880 | 85.4% | 1 | | Mar 2026 | 120 | 9.7% | 2 | 1K | 80.6% | 1 | | Apr 2026 | 120 | 7.9% | 2 | 1.3K | 86.1% | 1 | | May 2026 | 150 | 8.1% | 2 | 1.6K | 86.5% | 1 | | Jun 2026 | 100 | 5.6% | 2 | 1.6K | 89.9% | 1 | | Jul 2026 | 100 | 4.8% | 2 | 1.9K | 90.9% | 1 | | Aug 2026 | 100 | 3.9% | 2 | 2.4K | 92.7% | 1 | | Sep 2026 | 100 | 4.8% | 2 | 1.9K | 91.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BioLite’s and Wizard Fire Pits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BioLite**: Measured on the search terms “biolite” and “biolite fire pit”, summed into one figure. - **Wizard Fire Pits**: Measured on the search term “wizard fire pits”. - [BioLite profile](/demand/nz/brands/biolite) - [Wizard Fire Pits profile](/demand/nz/brands/wizard-fire-pits) - [All fire pit brands in New Zealand](/demand/nz/categories/nz-fire-pit-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BioLite or Wizard Fire Pits more popular in search? In September 2026, Wizard Fire Pits had more branded searches than BioLite among fire pit brands in New Zealand. Wizard Fire Pits had about 1,900 branded searches, while BioLite had 100. Wizard Fire Pits made up 91.8% of all fire pit brand searches we track, and BioLite accounted for 4.8%. ## Cite this page Brandwave. "BioLite vs Wizard Fire Pits: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/biolite-vs-wizard-fire-pits This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/biolite-vs-wizard-fire-pits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.