--- title: "BioGaia vs Radiance: Which is searched more in New Zealand?" description: "Is BioGaia or Radiance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/biogaia-vs-radiance" publisher: "Brandwave" --- # BioGaia vs Radiance: Which is searched more in New Zealand? Is BioGaia or Radiance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BioGaia and Radiance - **Competitive set**: Probiotic brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BioGaia Share of Search**: 8.9% - **Radiance Share of Search**: 0.49% ## Is BioGaia or Radiance more popular in search? - In September 2026, BioGaia had more branded searches than Radiance among probiotic brands in New Zealand. BioGaia had about 1,080 branded searches, while Radiance had 60. BioGaia made up 8.9% of all probiotic brand searches we track, and Radiance accounted for 0.49%. - BioGaia was ahead of Radiance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BioGaia’s share of searches among probiotic brands in New Zealand moved from 4.4% to 8.9%, and its estimated monthly branded searches moved from 500 to 1.1K. - Across the 12 months ending September 2026, Radiance’s share of searches among probiotic brands in New Zealand moved from 0.62% to 0.49%, and its estimated monthly branded searches moved from 70 to 60. ## Top probiotic brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BioGaia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Radiance did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go Healthy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Inner Health | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Clinicians | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | BioGaia | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yakult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackmores | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BLIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Life-Space | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Radiance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about probiotic brands - Asked ChatGPT "Which probiotic brand should I buy in New Zealand?": 1. Inner Health, 2. Go Healthy, 3. Clinicians - Asked ChatGPT "What are the best probiotic brands in New Zealand?": 1. Go Healthy, 2. Inner Health, 3. BioGaia - Asked ChatGPT "What's the best probiotic brand in New Zealand for gut health?": 1. Go Healthy, 2. Clinicians - Searched Google, AI Overview "probiotic nz": 1. Inner Health, 2. Go Healthy - Searched Google, AI Overview "gut health supplement": named none of the brands we track Not named in any answer: Yakult, Blackmores, BLIS, Life-Space, Radiance and Seed. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand probiotic brands in September 2026? - In September 2026, BioGaia overtook BLIS to rank 6th among probiotic brands in New Zealand, with 8.9% of the searches. - Estimated monthly branded searches for Radiance in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026. ## Month by month | Month | BioGaia estimated searches | BioGaia Share of Search | BioGaia rank | Radiance estimated searches | Radiance Share of Search | Radiance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 500 | 4.4% | 7 | 70 | 0.62% | 9 | | Nov 2025 | 480 | 4.5% | 6 | 60 | 0.56% | 9 | | Dec 2025 | 520 | 5.8% | 6 | 40 | 0.45% | 9 | | Jan 2026 | 600 | 5.8% | 6 | 40 | 0.39% | 9 | | Feb 2026 | 570 | 5.9% | 6 | 30 | 0.31% | 9 | | Mar 2026 | 580 | 5% | 6 | 40 | 0.35% | 9 | | Apr 2026 | 850 | 7.6% | 6 | 60 | 0.54% | 9 | | May 2026 | 880 | 7.5% | 6 | 60 | 0.51% | 9 | | Jun 2026 | 800 | 6.8% | 6 | 50 | 0.43% | 9 | | Jul 2026 | 740 | 6.3% | 6 | 60 | 0.51% | 9 | | Aug 2026 | 820 | 6.4% | 7 | 40 | 0.31% | 9 | | Sep 2026 | 1.1K | 8.9% | 6 | 60 | 0.49% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using BioGaia’s and Radiance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BioGaia**: Measured on the search terms “bio gaia”, “bio gaia gastrus”, “bio gaia probiotic”, “biogaia gastrus”, “biogaia infant probiotics”, “biogaia probiotic”, “biogaia probiotic newborn”, “biogaia protectis”, “biogaia reuteri” and “prodentis biogaia”, summed into one figure. - **Radiance**: Measured on the search terms “radiance probiotic” and “radiance probiotic gummies”, summed into one figure. - [BioGaia profile](/demand/nz/brands/biogaia) - [Radiance profile](/demand/nz/brands/radiance) - [All probiotic brands in New Zealand](/demand/nz/categories/nz-probiotic-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BioGaia or Radiance more popular in search? In September 2026, BioGaia had more branded searches than Radiance among probiotic brands in New Zealand. BioGaia had about 1,080 branded searches, while Radiance had 60. BioGaia made up 8.9% of all probiotic brand searches we track, and Radiance accounted for 0.49%. ## Cite this page Brandwave. "BioGaia vs Radiance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/biogaia-vs-radiance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/biogaia-vs-radiance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.