---
title: "Biofinity vs Dailies: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Biofinity or Dailies? Compare estimated monthly branded-search demand and Share of Search inside the Contact lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/biofinity-vs-dailies"
publisher: "Brandwave"
---

# Biofinity vs Dailies: Which is more popular by branded search in New Zealand?

Which is more popular in search, Biofinity or Dailies? Compare estimated monthly branded-search demand and Share of Search inside the Contact lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Biofinity and Dailies
- **Competitive set**: Contact lens brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Biofinity Share of Search**: 15.8%
- **Dailies Share of Search**: 26.3%

## Which is more popular in search, Biofinity or Dailies?

- In August 2026, Dailies had more branded searches than Biofinity among contact lens brands in New Zealand. Dailies was estimated to have 830 branded searches compared to Biofinity’s 500, and held a 26.3% Share of Search versus Biofinity’s 15.8%.
- Dailies was ahead of Biofinity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Biofinity’s estimated Share of Search among contact lens brands in New Zealand moved from 10.5% to 15.8%, and its estimated monthly branded searches moved from 460 to 500.
- Across the 11 months ending August 2026, Dailies’ estimated Share of Search among contact lens brands in New Zealand moved from 29.5% to 26.3%, and its estimated monthly branded searches moved from 1.3K to 830.

## How did search popularity change for New Zealand contact lens brands in August 2026?

- In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%.
- In August 2026, Dailies gained estimated Share of Search among contact lens brands in New Zealand, from 25.6% to 26.3%.

## Month by month

| Month | Biofinity estimated searches | Biofinity Share of Search | Biofinity rank | Dailies estimated searches | Dailies Share of Search | Dailies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 460 | 10.5% | 4 | 1.3K | 29.5% | 2 |
| Nov 2025 | 420 | 13.2% | 4 | 940 | 29.6% | 2 |
| Dec 2025 | 320 | 11.7% | 4 | 880 | 32.1% | 1 |
| Jan 2026 | 440 | 14.3% | 4 | 740 | 24% | 2 |
| Feb 2026 | 480 | 14% | 4 | 910 | 26.5% | 2 |
| Mar 2026 | 520 | 10.3% | 4 | 1.4K | 27.5% | 2 |
| Apr 2026 | 450 | 14.1% | 4 | 790 | 24.8% | 2 |
| May 2026 | 450 | 9.1% | 4 | 1K | 21% | 2 |
| Jun 2026 | 490 | 12.5% | 4 | 930 | 23.7% | 2 |
| Jul 2026 | 460 | 13% | 4 | 910 | 25.6% | 2 |
| Aug 2026 | 500 | 15.8% | 3 | 830 | 26.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Biofinity’s and Dailies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Biofinity**: Measured on the search terms “biofinity”, “biofinity contacts”, “biofinity lenses”, “biofinity multifocal”, “biofinity nz”, “biofinity online”, “biofinity toric”, “biofinity toric multifocal”, “biofinity xr toric” and “coopervision com”, summed into one figure.
- **Dailies**: Measured on the search terms “alcon dailies total 1”, “dailies 1 contacts”, “dailies aquacomfort”, “dailies aquacomfort plus”, “dailies contact lenses”, “dailies contacts”, “dailies lenses”, “dailies total 1”, “dailies total 1 90”, “dailies total 1 multifocal”, “dailies total lenses” and “focus dailies contact lenses”, summed into one figure.

- [Biofinity profile](/demand/nz/brands/biofinity)
- [Dailies profile](/demand/nz/brands/dailies)
- [All contact lens brands in New Zealand](/demand/nz/categories/nz-contact-lens-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Biofinity or Dailies?

In August 2026, Dailies had more branded searches than Biofinity among contact lens brands in New Zealand. Dailies was estimated to have 830 branded searches compared to Biofinity’s 500, and held a 26.3% Share of Search versus Biofinity’s 15.8%.

## Cite this page

Brandwave. "Biofinity vs Dailies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/biofinity-vs-dailies

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/biofinity-vs-dailies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.