--- title: "Bioderma vs La Roche-Posay: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bioderma or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bioderma-vs-la-roche-posay" publisher: "Brandwave" --- # Bioderma vs La Roche-Posay: Which is more popular by branded search in New Zealand? Which is more popular in search, Bioderma or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bioderma and La Roche-Posay - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bioderma Share of Search**: 2.2% - **La Roche-Posay Share of Search**: 15.3% ## Which is more popular in search, Bioderma or La Roche-Posay? - In August 2026, La Roche-Posay had more branded searches than Bioderma among skincare brands in New Zealand. La Roche-Posay was estimated to have 31K branded searches compared to Bioderma’s 4.4K, and held a 15.3% Share of Search versus Bioderma’s 2.2%. - La Roche-Posay was ahead of Bioderma in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among skincare brands in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 3.7K to 4.4K. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand moved from 18.3% to 15.3%, and its estimated monthly branded searches moved from 26.9K to 31K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Bioderma to rank 10th among skincare brands in New Zealand, at 2.7%. - In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%. - Estimated monthly branded searches for Bioderma in New Zealand rose 17.7% over 11 measured months, from 3.7K to 4.4K in August 2026. ## Month by month | Month | Bioderma estimated searches | Bioderma Share of Search | Bioderma rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 2.5% | 11 | 26.9K | 18.3% | 1 | | Nov 2025 | 3.2K | 1.9% | 14 | 31.3K | 18.3% | 1 | | Dec 2025 | 2.9K | 1.9% | 14 | 27.7K | 18% | 1 | | Jan 2026 | 3.6K | 2.3% | 11 | 27.2K | 17.3% | 1 | | Feb 2026 | 2.9K | 2.1% | 12 | 24.1K | 17.6% | 2 | | Mar 2026 | 3.1K | 2% | 13 | 24.3K | 16.1% | 2 | | Apr 2026 | 3.7K | 2.3% | 10 | 28.3K | 17.5% | 2 | | May 2026 | 3.2K | 1.6% | 13 | 29.5K | 15.3% | 2 | | Jun 2026 | 3.4K | 1.7% | 11 | 30.8K | 15.5% | 2 | | Jul 2026 | 3.7K | 1.7% | 11 | 34.3K | 15.9% | 2 | | Aug 2026 | 4.4K | 2.2% | 11 | 31K | 15.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bioderma’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bioderma**: Measured on the search terms “bioderma”, “bioderma atoderm shower oil”, “bioderma cleanser”, “bioderma cleanser sensibio”, “bioderma cleansing oil”, “bioderma face cleanser”, “bioderma face wash”, “bioderma moisturiser”, “bioderma moisturizer”, “bioderma nz”, “bioderma oil cleanser”, “bioderma sensibio h2o cleanser”, “bioderma serum”, “bioderma shower oil”, “bioderma sun cream”, “bioderma sunscreen”, “bioderma sunscreen cream” and “bioderma sunscreen lotion”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay”, “la roche posay anthelios”, “la roche posay anthelios spf”, “la roche posay b5”, “la roche posay cicaplast”, “la roche posay cicaplast baume b5”, “la roche posay cicaplast baume b5+”, “la roche posay cleanser”, “la roche posay cream”, “la roche posay effaclar”, “la roche posay facewash”, “la roche posay gentle cleanser”, “la roche posay gentle hydrating cleanser”, “la roche posay hyalu b5 serum”, “la roche posay moisturiser”, “la roche posay moisturizer”, “la roche posay near me”, “la roche posay nz”, “la roche posay online”, “la roche posay retinol b3 serum”, “la roche posay sensitive skin”, “la roche posay serum”, “la roche posay skincare”, “la roche posay spf”, “la roche posay sunblock”, “la roche posay sunscreen”, “la roche posay tinted spf”, “la roche posay tinted sunscreen”, “la roche posay toleriane”, “la roche posay toleriane hydrating cleanser”, “la roche posay toleriane hydrating gentle cleanser”, “larocheposay cream”, “larocheposay spf” and “larocheposay sunblock”, summed into one figure. - [Bioderma profile](/demand/nz/brands/bioderma) - [La Roche-Posay profile](/demand/nz/brands/la-roche-posay) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bioderma or La Roche-Posay? In August 2026, La Roche-Posay had more branded searches than Bioderma among skincare brands in New Zealand. La Roche-Posay was estimated to have 31K branded searches compared to Bioderma’s 4.4K, and held a 15.3% Share of Search versus Bioderma’s 2.2%. ## Cite this page Brandwave. "Bioderma vs La Roche-Posay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bioderma-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bioderma-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.